Joanna Lindenbaum (she/her): Give us a moment. Get here.
Joanna Lindenbaum (she/her): bye, everybody
Joanna Lindenbaum (she/her): good to see you. I saw some of you earlier today already.
Joanna Lindenbaum (she/her): All right.
Joanna Lindenbaum (she/her): So I am.
Joanna Lindenbaum (she/her): Hold on 1 s here.
Joanna Lindenbaum (she/her): Okay. there we go.
Joanna Lindenbaum (she/her): I am really excited to be here with all of you.
Joanna Lindenbaum (she/her): We get to spend our Monday afternoon together for some of you. It's a little earlier in the day for some of you. It's a little later in the day. This is a a special
Joanna Lindenbaum (she/her): extra bonus call that, I added, and I invited
Joanna Lindenbaum (she/her): a a couple of different programs. That I have the privilege of leading to this call So
Joanna Lindenbaum (she/her): if those of you that are embody Hello! It's really good to see you.
Joanna Lindenbaum (she/her): those of you that are in life changing courses, we ended. But it's good to see you again. Yay.
Joanna Lindenbaum (she/her): and then those of you that are in advanced depth. Also those of you that are on the tail end of advanced 2023,
Joanna Lindenbaum (she/her): those of you that are starting in 2024, and I just like I love it when different of my different circles get to come together. You're all amazing, and you know some of you already know each other. But just kind of one of the extra added
Joanna Lindenbaum (she/her): bonuses of this time is that hopefully, you'll get to know some new people. That always makes me really happy.
Joanna Lindenbaum (she/her): So, and the reason why, and we'll talk about this a lot more as we go through. But the reason why I added an extra
Joanna Lindenbaum (she/her): extra bonus is
Joanna Lindenbaum (she/her): because. for all of you, no matter which of the groups that you're in. I really believe that
Joanna Lindenbaum (she/her): review events can help you in your business.
Joanna Lindenbaum (she/her): I know many of you are already doing preview sessions and events.
Joanna Lindenbaum (she/her): And if you aren't, I am, I'm hoping that today will inspire you.
Joanna Lindenbaum (she/her): And the reason why I think it is so valuable, particularly for the people that are in my programs
Joanna Lindenbaum (she/her): is because all of you know how to hold sacred space.
Joanna Lindenbaum (she/her): You wouldn't be attracted to me if that wasn't one of the things that you were just naturally, really good at. And if you weren't naturally also keep just magnetic.
Joanna Lindenbaum (she/her): And so if that's you which you all are preview. Events can really be an asset in terms of a marketing strategy.
Joanna Lindenbaum (she/her): We'll get into more of all of that. First. Just a couple of logistical pieces, so we'll be together for 2 h. We're not gonna take a break. We'll go all the way through, so, of course, take good care of yourself as we move through.
Joanna Lindenbaum (she/her): We could spend 2 or 3 full days on this topic.
Joanna Lindenbaum (she/her): Hashtag life goals. I would love to do that. I didn't think I could get you all here as a bonus if I'm like, take 3 days out of your life, but maybe one day we'll do that So
Joanna Lindenbaum (she/her): I'm gonna try there. I have so much to say and share on this. I'm gonna try and share some of the most important pieces
Joanna Lindenbaum (she/her): in the time that we have
Joanna Lindenbaum (she/her): and also for those of you that have been with me for a while. Some of my approaches have changed from a few years ago in terms of how I used to do preview events. And so I also just kind of want to get some some of that new info and some of those new tips in for you today.
Joanna Lindenbaum (she/her): I'd like to say that we're gonna have a lot of time for QAI don't think we're gonna have a lot of time for QA. But we will have some time in between my all my talking we will have some time for QA. And I'm hoping we're gonna have time for one breakout
Joanna Lindenbaum (she/her): to just get us started off
Joanna Lindenbaum (she/her): so that for those of us that don't know each other can just get to know each other a little bit
Joanna Lindenbaum (she/her): And also because I think it's fun. I'd love for everybody to share in the chat
Joanna Lindenbaum (she/her): 2 things. The first is, what's one of your superpowers.
Joanna Lindenbaum (she/her): So what is what is something that you bring to your work?
Joanna Lindenbaum (she/her): That is really a superpower of yours.
Joanna Lindenbaum (she/her): and then also please share in the chat. If you have been holding preview events already, and if so, just anything you want to share or say about it right now?
Joanna Lindenbaum (she/her): And if not, if you're excited about it or not.
Joanna Lindenbaum (she/her): so I'll give you all a minute with that.
Joanna Lindenbaum (she/her): What's one of your superpowers that you bring to your work? And also have you already been holding preview events or not? And any thoughts you want to share on that.
Joanna Lindenbaum (she/her): Cindy, one of Cindy's superpowers is she's a visionary.
Joanna Lindenbaum (she/her): One of Nina's is intuition, and your ability to correlate and connect random dots. Yes.
Joanna Lindenbaum (she/her): no previews yet. I'm glad you're here. I'm gonna learn more. Sue. You're having trouble hearing me. I think it might be just you. Sometimes you need to hop off and hop back in if the sound isn't working.
Joanna Lindenbaum (she/her): seeing a lot of superpowers, intuition and compassion for Mindy, each of you that are sharing, by the way, your superpowers. And like, yeah, that you that is so, you or one of yours for Tara, bringing the psychology of change to life in an accessible and empowering way. Yes.
Joanna Lindenbaum (she/her): I'm not gonna read all of these out loud. I'm reading them silently.
Joanna Lindenbaum (she/her): Some of you have held preview
Joanna Lindenbaum (she/her): classes for some of you. It's new.
Joanna Lindenbaum (she/her): so many incredible superpowers.
Joanna Lindenbaum (she/her): By the way, each of these superpowers that you're each naming? Are you including them in your marketing? Are you letting people know that this is yours, one of your superpowers, if not just side note, but important one. Make sure the people in front of you know that this is something that you bring
Joanna Lindenbaum (she/her): so often. We have brilliances and superpowers inside of us, and and just so much that we bring, but only the people that get to work with us know it right? When really we want our everyone to know
Joanna Lindenbaum (she/her): about it. It helps with the marketing.
Joanna Lindenbaum (she/her): Yeah. Some of you have had more success with previews, some not as much.
Joanna Lindenbaum (she/her): Okay.
Joanna Lindenbaum (she/her): so let's start here
Joanna Lindenbaum (she/her): with what is a preview event.
Joanna Lindenbaum (she/her): And why would you? Why would you even use one?
Joanna Lindenbaum (she/her): So most simply, I'm going to define a preview event in this way. It's a session that you host.
Joanna Lindenbaum (she/her): where you share
Joanna Lindenbaum (she/her): either content or an experience, or both.
Joanna Lindenbaum (she/her): to help
Joanna Lindenbaum (she/her): people connect with you
Joanna Lindenbaum (she/her): your energy
Joanna Lindenbaum (she/her): cause. It's not just your content that you want them to connect with right you and your energy and your work.
Joanna Lindenbaum (she/her): and to get them excited.
Joanna Lindenbaum (she/her): poised for. and wanting to learn more about working with you.
Joanna Lindenbaum (she/her): either privately or for an upcoming course.
Joanna Lindenbaum (she/her): so I'll share that again. I'll pop it in the chat.
Joanna Lindenbaum (she/her): It's a session that you hold or host where you share, content and or experience and experience
Joanna Lindenbaum (she/her): to help people connect with you your energy, your work, and to get them excited, poised for and wanting to learn more about working with you
Joanna Lindenbaum (she/her): pop that in there
Joanna Lindenbaum (she/her): a preview event
Joanna Lindenbaum (she/her): doesn't have to look any one way.
Joanna Lindenbaum (she/her): It can be 60 min. I don't recommend it being much less than 60 min, unless the preview event is.
Joanna Lindenbaum (she/her): you know, 5 mini sessions over a week, or something like that, right? But it can be 60 min, or it can be 3 days. It can be one session or like, I said, it can be 5 sessions over amount of days. It can be in person.
Joanna Lindenbaum (she/her): It can be online.
Joanna Lindenbaum (she/her): It can be on zoom. It could be a Facebook live could be something else. although I prefer Zoom to Facebook live, and I'll share by
Joanna Lindenbaum (she/her): it can be for groups. It can be for your private work. It can be completely free.
Joanna Lindenbaum (she/her): or it can be for a low fee.
Joanna Lindenbaum (she/her): It can be called a class, a workshop, a training, a discussion, a community conversation, a ritual, a circle.
Joanna Lindenbaum (she/her): etc. Right? We called many things, and it can take any one of those forms.
Joanna Lindenbaum (she/her): Also, it can be something that you invite the general public to when I say General public, I mean, if you have an email community people in the email community on social media, etc.,
Joanna Lindenbaum (she/her): or a preview event can also be something that you invite. Only a selected group of people to like private clients and their friends.
Joanna Lindenbaum (she/her): So it doesn't have to be a big to do
Joanna Lindenbaum (she/her): Or in my earlier year I still actually have done this recently, too, and I wasn't doing my earlier years, but for my private work. Every now and again I would do a Preview event that was like
Joanna Lindenbaum (she/her): a bonus
Joanna Lindenbaum (she/her): workshop for all of my private clients, and I would ask them to invite a couple of friends right? So it was a way of being of service to my clients.
Joanna Lindenbaum (she/her): and then they brought some, and I didn't let anybody out. I didn't send, you know all the emails and all the things right. And that's how I would bring in new clients and also create deeper relationships with my existing clients and add value.
Joanna Lindenbaum (she/her): So that's one example of how I've used a preview event in my own business.
Joanna Lindenbaum (she/her): and I'll share just a couple of other examples. So many of you know, art of client transformation? Right? So that's a 3 day
Joanna Lindenbaum (she/her): preview event.
Joanna Lindenbaum (she/her): That's low cost. Most people come in at $97 or lower, because it's a lot of referrals that just put down a deposit for $47, which they then get back refundable right? 3 days, bringing people into sacred depth. I have a similar one for life. Changing courses called transformational group programs.
Joanna Lindenbaum (she/her): I have also shorter. I don't do everything long. In 3 days I have some shorter preview events that I've done. For example.
Joanna Lindenbaum (she/her): I've done 90 min preview events for curriculum lab for navigating client resistance.
Joanna Lindenbaum (she/her): I've done events where over the course of 7 days we've met 3 or 4 times for shorter sessions as well. Going viral is one of them. Some of you might know. Creating raving fans was another one.
Joanna Lindenbaum (she/her): Raise your hand if you stepped into one of my programs because you went to a preview of that, whether it was your first
Joanna Lindenbaum (she/her): interaction with me, or you had already purchased other things or known me. Right? Yeah, I'm seeing a lot of hands raised both on the zoom and in the right. So I'm I'm sharing that to say it works.
Joanna Lindenbaum (she/her): It is a very effective marketing strategy.
Joanna Lindenbaum (she/her): Okay.
Joanna Lindenbaum (she/her): it really is such an incredible way.
Joanna Lindenbaum (she/her): For people to get to know you and your personality
Joanna Lindenbaum (she/her): and your style, and everybody here has depth. Right? It's a great way for people to get to see your depth and and all the the different things that you bring.
Joanna Lindenbaum (she/her): I'll share with you that
Joanna Lindenbaum (she/her): I don't have an exact stat, and I should get one. But if I were to kind of eyeball it, I would say over 50% of the people that come in to sacred death
Joanna Lindenbaum (she/her): year after year after year, probably more like 60, they come in from a preview event.
Joanna Lindenbaum (she/her): Now, again, they may not be completely new to me. They might be a referral. They might have been following me for a while. But the preview event is what tips over
Joanna Lindenbaum (she/her): 50 to 60% of the people in that program. The same thing with life changing courses. It was about 40 to 50.
Joanna Lindenbaum (she/her): I mentioned referrals.
Joanna Lindenbaum (she/her): If you have clients that are referring people to you sometimes, it's great to just refer. Have a one on one conversation with them, etc. But other times it can be easier for them to check you out first right at at a preview workshop, etc. Something like that.
Joanna Lindenbaum (she/her): I'm just trying to sell the preview event. So you say a few more things to convince you. It's also an incredible way
Joanna Lindenbaum (she/her): to provide value at a low or no cost.
Joanna Lindenbaum (she/her): And my guess is that you're all like me, and that you wanna be always providing value. It's great when people pay you a lot of money for it. Right? We definitely wanna provide value in those ways.
Joanna Lindenbaum (she/her): However.
Joanna Lindenbaum (she/her): we also wanna provide values in ways that don't cost so much money or don't cost at all. Of course, articles can do that. Videos can do that. But having every now and again an experience where people can come to is a way to be of service.
Joanna Lindenbaum (she/her): And
Joanna Lindenbaum (she/her): then there's reciprocity in that, because people get to connect with you and see how again, how incredible you are. Right?
Joanna Lindenbaum (she/her): So
Joanna Lindenbaum (she/her): those are Sylvia's and Robin are already sold. Yeah. And Sylvia saying that my integrity is is what drew you to me. Right? I get to share my values, and who I am in a way that writing can sometimes do it. If you're sending out a newsletter or social media posts, but not as effectively
Joanna Lindenbaum (she/her): say.
Joanna Lindenbaum (she/her): okay.
Joanna Lindenbaum (she/her): so we're gonna spend time. Today, I'm gonna try to take a step by step through how to put up an effective preview event together. But before we do, let's talk about some common misconceptions about preview events, because I wanna
Joanna Lindenbaum (she/her): speak to resistance basically
Joanna Lindenbaum (she/her): before, so that you'll be more open to receiving the information
Joanna Lindenbaum (she/her): number one and hopefully for those of you that have been to my preview events. I've demonstrated this already.
Joanna Lindenbaum (she/her): Preview. Events
Joanna Lindenbaum (she/her): don't have to be salesy and slimy.
Joanna Lindenbaum (she/her): They can be of great value and service
Joanna Lindenbaum (she/her): and done with authenticity
Joanna Lindenbaum (she/her): and transparency. You know all, all of that right? It doesn't, I think.
Joanna Lindenbaum (she/her): because
Joanna Lindenbaum (she/her): this marketing strategy and so many marketing strategies have been so adulterated in the the coaching and transformational industries. And it they, a lot of people, have made them slimy a little bit that we tend to kind of maybe have some hesitation or resistance, but they don't.
Joanna Lindenbaum (she/her): They can be
Joanna Lindenbaum (she/her): full of quality, right? It doesn't have to be a switch and bait. Is that the term kind of bait and switch kind of thing right?
Joanna Lindenbaum (she/her): Another misconception that I want to poke a hole in.
Joanna Lindenbaum (she/her): They don't have to look like what anyone else in the industry is doing
Joanna Lindenbaum (she/her): your like, I said earlier. Your preview event can be a ceremony.
Joanna Lindenbaum (she/her): Your preview event could be a community a Town hall discussion
Joanna Lindenbaum (she/her): on something.
Joanna Lindenbaum (she/her): Your preview event. I used to do preview events that were get it kind of get it done days right like throughout the day I was giving a little bit instruction on something, and people were getting a project done.
Joanna Lindenbaum (she/her): I some of you I don't know. Some of you have been around this long. This was a long time ago. You might remember I had a preview event called the Gratitude Project.
Joanna Lindenbaum (she/her): where
Joanna Lindenbaum (she/her): for the the first 10 min of every hour of a full day like 9 Am. To 5 to 5 Pm. This was before Zoom. It was on the bridge lines on the phone. The first 10 min
Joanna Lindenbaum (she/her): people would come together, and we would do an exercise in gratitude to cultivate gratitude. It is amazing. People showed up all day long, 10 min top of the hour, right? And then I invited people to work with me privately
Joanna Lindenbaum (she/her): from that, so it doesn't have to look like what anyone else in the industry
Joanna Lindenbaum (she/her): is doing.
Joanna Lindenbaum (she/her): Couple of other holes. I want to poke into some misconceptions that can sometimes hold us back
Joanna Lindenbaum (she/her): from offering preview events.
Joanna Lindenbaum (she/her): don't worry about giving it all away.
Joanna Lindenbaum (she/her): Sometimes I hear like, oh, but if they come, if they come to this 90 min with me or this 3 days. Right then they're gonna have everything. They're not gonna need to buy the fit right? The the sessions, the program, whatever it is. I wanna tell you, I used to have this fear. I absolutely have this fear. And when I did preview events I would hold back and like just just give very little.
Joanna Lindenbaum (she/her): They were effective.
Joanna Lindenbaum (she/her): but over the last years
Joanna Lindenbaum (she/her): I have been full out. But I want to give. I want to give you so much in preview events. and the more that I give it's not that. Then people are filled up and they're done the more that they want.
Joanna Lindenbaum (she/her): Yeah, Elijah saying in the chat I've definitely found, the more I give away, the more people sign up, it's inverse to our intuition, but it is so true, and those of you that have been with me at a preview event lately. Right like I don't hold back. I am fully there. I am giving so much, and I'm sharing so much content. And some of this goes back to what we've learned for those of you that have been
Joanna Lindenbaum (she/her): life-changing courses. Well, and actually, all of our program, all of the programs that you're all in.
Joanna Lindenbaum (she/her): the the difference between a breakthrough and a transformation right in 90 min, even 3 days. You really can't give more than a breakthrough or a series of breakthroughs. If people want the transformation right, we have to be willing to be in a container and work at it and work at it and work at it and work at it.
Joanna Lindenbaum (she/her): Okay.
Joanna Lindenbaum (she/her): couple of other things I want to poke holes in.
Joanna Lindenbaum (she/her): There's another misconception that you need a lot of people to come to your preview event in order for it to be successful.
Joanna Lindenbaum (she/her): I just want to say not true.
Joanna Lindenbaum (she/her): When I was first starting out with my business partner, Don, we had a year-long program called Journey to yourself and our preview was we were doing a woman's circle
Joanna Lindenbaum (she/her): to invite people in. And
Joanna Lindenbaum (she/her): we had one of these preview events where only
Joanna Lindenbaum (she/her): can't remember. It was 5 people or 6 people, but only 5 or 6 people showed up, and at first Dawn and I were really bummed, you know, you know.
Joanna Lindenbaum (she/her): But we quickly got ourselves and our energetics together. And we said, We're here to serve these 6 women, you know, like we, we are giving it our all.
Joanna Lindenbaum (she/her): all 6 signed up for the program.
Joanna Lindenbaum (she/her): That was better than some of the circles where we had 15 and 20 women. Come not. We didn't have that many sign up
Joanna Lindenbaum (she/her): right? So you don't need a lot of people
Joanna Lindenbaum (she/her): in order for it to be successful.
Joanna Lindenbaum (she/her): because you all know me. It will not. The next one will not come as a surprise. You don't need to be uber professional, or have Powerpoints, or slides, or anything like that, in order for your pre right. Don't overthink it. If it's too stressful for slides and Powerpoint
Joanna Lindenbaum (she/her): like it is for me.
Joanna Lindenbaum (she/her): Don't do it. You can still have an effective preview event, and of course
Joanna Lindenbaum (she/her): they don't
Joanna Lindenbaum (she/her): need to be perfect
Joanna Lindenbaum (she/her): right, and they never will be perfect.
Joanna Lindenbaum (she/her): What's important to remember. and I share this for all of you as much as for myself, especially when I yeah, I'm starting to do something new or differently.
Joanna Lindenbaum (she/her): I'm I'm telling myself, you guys, II shared with those of you and embody my my video Youtube journey. I'm still, I'm getting there. I'm inching closer. And this is what I'm telling myself now about the Youtube videos. And this is what I want you to know about preview events and anything that you do.
Joanna Lindenbaum (she/her): you need to start somewhere
Joanna Lindenbaum (she/her): and starting shitty is fine.
Joanna Lindenbaum (she/her): Okay.
Joanna Lindenbaum (she/her): you're only gonna get better with practice.
Joanna Lindenbaum (she/her): But you can't wait until you're masterful to start to do the thing. because guess what? You're never gonna be masterful unless you do it, and you do it, and you do it and you do it.
Joanna Lindenbaum (she/her): My first preview call was not very good
Joanna Lindenbaum (she/her): again for my embodieres. We were talking about mediocre. It was less than mediocre. Okay, incredibly subpar, let alone mediocre or perfect.
Joanna Lindenbaum (she/her): I can't even. I think I may have gotten a client from the first one I honestly don't remember. But what I do know is this.
Joanna Lindenbaum (she/her): it was not very good.
Joanna Lindenbaum (she/her): but I did another one, because I knew I was gonna get better if I did another one. And then I did another one, because I knew I was gonna get better if I did another one right, and so on, and so forth.
Joanna Lindenbaum (she/her): What else do I want to poke a hole in?
Joanna Lindenbaum (she/her): I think the one more for now is.
Joanna Lindenbaum (she/her): I used to have this misconception. Maybe all of you are already, you know, ahead of like where I was a few years ago. But I share it. Anyway. I used to think that there's not space to go deep in a preview, you know that I couldn't, but it had to be some kind of like
Joanna Lindenbaum (she/her): tele marketing. II don't. I don't know what the word is right. It was just like market market market market, but
Joanna Lindenbaum (she/her): I really
Joanna Lindenbaum (she/her): try to anything I achieve and accomplish depth
Joanna Lindenbaum (she/her): in preview events.
Joanna Lindenbaum (she/her): Right?
Joanna Lindenbaum (she/her): Alright. Let's pause here like I said, there's so much I want to share today, but I feel like I've been talking a lot.
Joanna Lindenbaum (she/her): There's a lot in the chat. I'd love to hear one or 2 of your voices and also share in the chat. What's feeling important so far? What's sparking? What's resonating?
Joanna Lindenbaum (she/her): What are you appreciating so far. Tina?
tina ghahramani-singh: Hi, Joanna, how are you?
tina ghahramani-singh: First of all, I'm so happy to be here because I wasn't supposed to make this call. But I am so glad I made this call
tina ghahramani-singh: because I didn't know anything of what you were saying till II heard it. And so the take away is like
tina ghahramani-singh: hearing what you just said really landed for me.
tina ghahramani-singh: I wouldn't have really thought about it, unless if I heard it from you, because you know what I'm saying, like I knew it was out there. But
tina ghahramani-singh: I have been so disempowered from preview calls, or like offering a free talk about my program that I stopped doing it.
tina ghahramani-singh: I was, I was like this sucks, you know. So I really feel like, maybe I'm gonna try again.
Joanna Lindenbaum (she/her): Good. I'm so glad. Yes, you know, and and like I said the next one might yield clients, or it might not.
Joanna Lindenbaum (she/her): But maybe the one after that will or the one after that will. We were just in a call earlier today we were talking about
Joanna Lindenbaum (she/her): long term commitment to our projects, and our marketing versus viewing them as flings right a fling is. I did this once excuse my language. The sex wasn't so good. So we're done right. But committing to a long term relationship is like, I, I'm really into this. I'm it wasn't so good. But I'm gonna try again. I'm gonna try again. Gonna try again. Right.
Joanna Lindenbaum (she/her): Silphia.
Sylvia Barone: So a couple well, a lot of this resonated first of all, first and foremost, that they don't have to be salesy and slimy, because there's so much of that out there in in not just this industry, but in so many different industries
Sylvia Barone: and I just experienced it yesterday with somebody trying to sell me health like coaching health coaching stuff and the guys telling me you we might. I'm gonna give you a special cause. You remind me of my mom and stuff. And I was like, Okay, dude right there. You lost me, you know. Can we just hang up? Yeah. And so, that is like so refreshing to me, and to actually learn and see you model, which you did on the workshop. I was on the first, that first, last workshop
Sylvia Barone: to see it modeled where things aren't salesy and slimy.
Sylvia Barone: It's refreshing because you don't see a lot of that anymore. Hardly ever so. Thank you for being a model for that. The next, the other one that really stood out for me is that it doesn't have to be professional with slides. And all of this kind of stuff, because that's all the training I've ever gotten in any of this
Sylvia Barone: which then opens up the ability to do all of the different ways of doing things like you had the Town Hall, or you know you had the gratitude project or allow the creativity to come in. And just really, it just sounds like, just invite people to see you get to know you connect with you
Sylvia Barone: in whatever way you want to have that happen so that they can experience that connection and experience what you're at. You're like. And so, being able to be authentic is what a lot of this list
Sylvia Barone: says to me. And so II thank you for this list. This is really good.
Joanna Lindenbaum (she/her): Yeah, you're so welcome. Yeah. And for some people slides or Powerpoint is what's authentic to them. And that's great right? And that that shows per. You know all the things, but it doesn't. It doesn't have to be that way. Good.
Joanna Lindenbaum (she/her): And Tara.
Tara Sage: hey? Just wanted to pipe in and say, Thank you. I
Tara Sage: you helped me remember something I had created years ago that could totally be a preview session that I do online. And you know, I'm
Tara Sage: I think a lot of us are creators, and we're always looking ahead to like, what could I create next? And I just realized
Tara Sage: that I totally have something I can repurpose in a very easy way for this purpose in a really connective, wonderful fun feeling way. So thank you for that. And unfortunately, I have to leave at the top of the hour. But I'm gonna catch the replay, I hope, of the second hour. So I just want to say that. But thank you. Thank you. Thank you for that.
Joanna Lindenbaum (she/her): Yeah, I love it. I love that that spark, that. And I'm so glad you're sharing this right, because sometimes we do want to start from scratch on a preview, but
Joanna Lindenbaum (she/her): so many times, especially if we've offered other workshops in the past, this, that, and the other thing. It's not about completely reinventing the wheel. We might want to dust some things off tweet things, but we might have something already. So that's a really good reminder. Thank you.
Joanna Lindenbaum (she/her): Alright.
Joanna Lindenbaum (she/her): The next topic is the hardest one. Okay, we're gonna so we're gonna we're gonna do the hard first
Joanna Lindenbaum (she/her): and then
Joanna Lindenbaum (she/her): kind of open up. And it it. It can be one of the hardest things. Because I want to spend a couple of minutes
Joanna Lindenbaum (she/her): talking about determining the topic of your preview events.
Joanna Lindenbaum (she/her): if you have got
Joanna Lindenbaum (she/her): any kind of myth of perfection rolling around, or any kind of resistance to buckling down and marrying yourself to one thing, for a period of time.
Joanna Lindenbaum (she/her): The determining the topic of the preview event is, gonna you're it's you're gonna kinda spin a little bit. So I'm speaking to this now to set to normalize that this is where oftentimes people can go into. Oh, my gosh! I don't know what to do.
Joanna Lindenbaum (she/her): But also remember, Nope, myth of perfection
Joanna Lindenbaum (she/her): and experimentation. Always right it
Joanna Lindenbaum (she/her): it is. You can't really be an entrepreneur if you're not willing to experiment and have something work and some things, not work. There's the 2 just go hand in hand.
Joanna Lindenbaum (she/her): So
Joanna Lindenbaum (she/her): the topic and the title, we're not gonna nail it today for each of you. But II want us to start thinking about this, the topic, and to some extent the title of whatever you calling the Preview event are a big piece of what draws people in right of what will get people to actually sign up
Joanna Lindenbaum (she/her): and come to your preview of it?
Joanna Lindenbaum (she/her): so you want it to be something that is compelling
Joanna Lindenbaum (she/her): right? Something that
Joanna Lindenbaum (she/her): people don't have to think too much or too hard about to think. I want this. I want this information. I want this experience.
Joanna Lindenbaum (she/her): It has to be something. You see, you have to know your ideal client at least well enough, which is knowing yourself at least well enough, right? Basically to say, this is something that is a no brainer. They don't have to pay for. It's low cost that they can. They're they're willing to click right and show off
Joanna Lindenbaum (she/her): for this.
Joanna Lindenbaum (she/her): So it has to be compelling. It has to be something that
Joanna Lindenbaum (she/her): when they hear the topic, when when they hear the title
Joanna Lindenbaum (she/her): they think pretty immediately like, oh, that can help me with the goals that I have.
Joanna Lindenbaum (she/her): So. my friends. what that also means
Joanna Lindenbaum (she/her): is that you can't be too smartypants
Joanna Lindenbaum (she/her): when it comes to the title.
Joanna Lindenbaum (she/her): Okay? And I say this because we are all smartie pants here because you're like we? And we're we're number one. We're we are actually, very, very smart. But number 2, we try to like come up with these
Joanna Lindenbaum (she/her): round about titles that are so mysterious but alluring.
Joanna Lindenbaum (she/her): Yeah, Michelle is saying, clear over clever that
Joanna Lindenbaum (she/her): exactly right?
So
Joanna Lindenbaum (she/her): the title has to be something that you don't have to explain for 3 pages for people to be like. Oh, this is for me, and it's gonna be valuable
Joanna Lindenbaum (she/her): for me.
Joanna Lindenbaum (she/her): right? So one example that I love to give is this is a more about a program than a preview event. But the the both both stand. A few years ago I had some of you, I think here probably were in this program is called Sacred Power
Joanna Lindenbaum (she/her): to Sacred and power sounds really great and mysterious. Right. Do you have any idea what this program is about.
Joanna Lindenbaum (she/her): could you tell me what you were going to actually get from this program?
Joanna Lindenbaum (she/her): No.
Joanna Lindenbaum (she/her): it was about being ethical and an integrity in your client work. There was a subtitle that spoke to it a little bit. But I would just tell you that program did not sell very well.
Joanna Lindenbaum (she/her): Okay. So I have really. And I have resisted this over the years. But I have learned
Joanna Lindenbaum (she/her): title, your workshops, your events, your programs, things that people are going to get.
Joanna Lindenbaum (she/her): Don't be smart
Joanna Lindenbaum (she/her): like, Michelle said. Clear over clear.
Joanna Lindenbaum (she/her): sometimes it's gonna come to right away, but sometimes you're gonna sit on it for a few weeks. That's why I'm saying you're not gonna walk out of today having nailed this.
Joanna Lindenbaum (she/her): Sometimes
Joanna Lindenbaum (she/her): you're not going to know what's going to be really appealing
Joanna Lindenbaum (she/her): to your ideal client, right? The topic or the title.
Joanna Lindenbaum (she/her): So then, what do you do?
Joanna Lindenbaum (she/her): Number one, you can survey people.
Joanna Lindenbaum (she/her): So II go on into my Facebook group. Or you can do this just on your social media, or even just send some emails out and say, Hey, these are some different ideas that I'm thinking about. Could you help me out which one appeals to you?
Joanna Lindenbaum (she/her): Right? That can be one way. Ask people. There's only so much that we can figure out in our own minds
Joanna Lindenbaum (she/her): right? And then we kind of have to ask along similar lines. Sometimes you just have to pick something and experiment, and see if it lands
Joanna Lindenbaum (she/her): and sometimes it will land. and then sometimes it won't land. So
Joanna Lindenbaum (she/her): even just a recent example for the shadow workshop.
Joanna Lindenbaum (she/her): I can't even remember the first title of The Shadow Workshop that I did in December and January.
Joanna Lindenbaum (she/her): I honestly don't even remember the title, because the title changed. It changed mid launch because the first couple of emails that I sent out nobody was responding to it.
Joanna Lindenbaum (she/her): So I was like, okay. it's not speaking to people. They're not getting it. Let me shift
Joanna Lindenbaum (she/her): the title of this preview event.
Joanna Lindenbaum (she/her): and I want to be explicit about this
Joanna Lindenbaum (she/her): cause it's faked in. But just so, you all know, I didn't spend hours and days worrying. Oh, my God, people are gonna know that I changed it.
Joanna Lindenbaum (she/her): Nobody had a clue that I changed it. Spotlight effect where we think everybody is seeing you know what we're doing and noticing all of the deep. No, everybody's thinking about themselves.
Joanna Lindenbaum (she/her): If anyone noticed that I changed the title, they probably thought, oh, the first title didn't work so well. So she tried another one. I'm okay with that. Right?
Joanna Lindenbaum (she/her): So this is all to say. Sometimes it's an experiment
Joanna Lindenbaum (she/her): as well, and you just want to be active in it.
Joanna Lindenbaum (she/her): And and seeing
Joanna Lindenbaum (she/her): I like to. So how do I get to a topic
Joanna Lindenbaum (she/her): I like to reverse engineer from what I'm offering?
Joanna Lindenbaum (she/her): So I look at what is the program that I am wanting to offer, or the the private work that I'm wanting to offer. And I ask myself, I look at it in one of 2 ways, either number one.
Joanna Lindenbaum (she/her): What is one of the most compelling pieces of this offer that people would want to learn about?
Joanna Lindenbaum (she/her): So I might just take a piece out? Or the other question I ask is. what is one of the most important messages or angles
Joanna Lindenbaum (she/her): into this offering? That's that people that's going to be really resonant for people.
Joanna Lindenbaum (she/her): So let me give you some examples of this curriculum lab, which is an earlier iteration of life changing courses, a lot of, you know. It's just the curric. The first couple of weeks of life changing courses, the curriculum portion.
Joanna Lindenbaum (she/her): I had 2 different
Joanna Lindenbaum (she/her): preview events
Joanna Lindenbaum (she/her): for curriculum lab.
Joanna Lindenbaum (she/her): I had one that was called and both of these worked really well.
Joanna Lindenbaum (she/her): I had one that was called create a group program that's as powerful as you.
Joanna Lindenbaum (she/her): right? Because it spoke to this idea of. I know I'm really good one on one I have a lot to say, but I don't know, is it going to translate into a group?
Joanna Lindenbaum (she/her): Right? So that was called create a group program? Right? I got this idea of group program in you can create powerful group programs. And what I did in that class was, I shared what I called 6 principles of a powerful curriculum. I basically gave away so much of what is in curriculum lab, but in very short form.
Joanna Lindenbaum (she/her): right? That one didn't go so deep. It wasn't like a deep experience. It was more informational, but I gave a lot of great content
Joanna Lindenbaum (she/her): in it.
Joanna Lindenbaum (she/her): I also had another preview call
Joanna Lindenbaum (she/her): at different years into curriculum lab. That was the same exact content the 6 principles of powerful curriculum. But I called that one the transformative power of curriculum
Joanna Lindenbaum (she/her): right? Stop people that speaks to my people. People who don't want to just like put out content surface. Right? They wanna put a curriculum. That's gonna be transformative.
Joanna Lindenbaum (she/her): Okay? So those both of those examples were kind of angles in.
Joanna Lindenbaum (she/her): I'll give you a couple of other examples for sacred depths. just, you know, 10 months training on coaching, training, essentially, or training on doing transformational one-on-one work.
Joanna Lindenbaum (she/her): I've done preview events where I've pulled out one piece. So one year I pulled out breakthrough questioning.
Joanna Lindenbaum (she/her): I didn't teach the whole full module of breakthrough questioning. But I taught different pieces of how to craft breakthrough questions. And actually, later this month we just did I did this giveaway where I created a quick Pdf.
Joanna Lindenbaum (she/her): Around questions. Some of you may have seen it. I'm gonna share it with the entire community soon, but it's called like 55 breakthrough questions or something like that. So we just had a lot of people opt into the community who are interested in questioning. So later this month, I'll I'm gonna do a 90 min short training on breakthrough questions with a questioning practicum.
Joanna Lindenbaum (she/her): I'm not selling into sacred depths just yet, because it's not happening until the autumn. This is more of just like a good will providing value, and also for all those new people we had like 500 new people that came in so that they can get to know me
Joanna Lindenbaum (she/her): right? But it does happen to be a piece of sacred depth which will serve me hopefully in the coming months.
Joanna Lindenbaum (she/her): I'll give you one more. I'll give you 2 more examples just to get ideas going. I have a 5 week course. Some of you may have done it called navigating client resistance.
Joanna Lindenbaum (she/her): the preview. I might change the title this time around, but last time around the preview event was called
Joanna Lindenbaum (she/her): the navigating client. Resistance. Technique can't get any clearer than that. It did have a subtitle. I wish I would have pulled it on. What resistance is right. So you know, supporting your clients with procrastination and self sabotage.
Joanna Lindenbaum (she/her): etc., that
Joanna Lindenbaum (she/her): that preview teleclass navigate the navigating client resistance, technique.
Joanna Lindenbaum (she/her): I pulled lightly on the whole navigating client resistance, technique, obviously without going into all of the details. But I gave people what does resistance even mean, why do you need to work with it as a practitioner? And then some ideas
Joanna Lindenbaum (she/her): on that?
Joanna Lindenbaum (she/her): I used to have an event.
Joanna Lindenbaum (she/her): That was an in person event. Back when I did more in person, events called be visible.
Joanna Lindenbaum (she/her): and that was a circle. It was kind of like a ceremony, a ritual, a circle, on going deep into fears around visibility, and how to on an inner level, be more visible, and then from there I would invite people into working privately with me, cause I was at the time, you know, working people, both inner and outer, on building their businesses. So it was the perfect angle in as well as a piece of the private work.
Joanna Lindenbaum (she/her): Yeah.
Joanna Lindenbaum (she/her): Carly Joe is at the navigating client resistance. Nina. I'll send out emails about the breakthrough questioning workshop.
Joanna Lindenbaum (she/her): and everybody will be Compton. I'm not even having people sign in sign up for that workshop. It'll just be like auto
Joanna Lindenbaum (she/her): call.
Joanna Lindenbaum (she/her): Okay.
Joanna Lindenbaum (she/her): so here's what I want to do next.
Joanna Lindenbaum (she/her): I'm feeling scared because
Joanna Lindenbaum (she/her): I'm gonna try to do this in like 5 or 6 min, and it might not work, because sometimes it takes time, but I thought it might be interesting to do a little bit if if somebody wants to volunteer
Joanna Lindenbaum (she/her): for us to kind of work together in front of the group and pull out an angle or 2 or piece that you could use for your preview events.
Joanna Lindenbaum (she/her): Carly Joe.
Carly Jo Bell: Hello, Hi! It's good to see you, you, too.
Carly Jo Bell: I wish I got nervous. Okay, thank you for volunteering. Thank you for everybody that volunteered. And like, I said, we're not gonna probably nail it, but hopefully, brainstorm some ideas. Yeah, absolutely. So I am planning this for March for one of my
Carly Jo Bell: programs called marketing magnified.
Carly Jo Bell: So the whole concept is like a foundations focused approach to messaging and marketing. So you can attract right fit leads.
Carly Jo Bell: and
Carly Jo Bell: I have done actually several different types of preview events for this in the past.
Carly Jo Bell: And II feel like, maybe this is maybe this not true. I feel like I can't redo the one that would be the most natural to redo, because I already have it as a
Carly Jo Bell: kind of like evergreen Freebie on my website.
Carly Jo Bell: So I'm trying to think like, is there something else that I could do as a preview event? Because I know and have
Carly Jo Bell: several 1,000 people who have gone through the evergreen version. So I want something different to like. bring them into a live something with me.
Joanna Lindenbaum (she/her): Yup. Okay. So we can think of something different. And I just want to say for you and for everybody here.
Joanna Lindenbaum (she/her): If that is such a popular thing that so many people have opted in to the evergreen.
Joanna Lindenbaum (she/her): it could be worth your while to offer it. To say you may have listened to this via recording. It is nothing like
Joanna Lindenbaum (she/her): the experience live. And I'm gonna bring to you some new pieces to add on, you know, to add onto it new things. I've learned updated things.
Joanna Lindenbaum (she/her): It's so valuable to come back to the basics and learn again what you already know and go deeper. I wouldn't. I wouldn't rule that out, Carly Joe.
Joanna Lindenbaum (she/her): you know, oftentimes it's like.
Joanna Lindenbaum (she/her): if it worked lean in even right. So time for more than one preview for marketing magnified. I love the title of that. By the way, I would even both.
Carly Jo Bell: That's true. Okay. yeah. So I was. So I was thinking about creating like a either a freebie, or like a $9, you know something really cheap.
Carly Jo Bell: or well, accessible. High value. Of course. That was like I can't think of. I don't have the exact language, but the thing that keeps coming in mind is like,
Carly Jo Bell: you know, not another list of content prompts because everything online is like, here's 30 prompts to attract clients, and so like showing people how to actually come up with their own topics for content. So I was thinking, maybe I could like start with that. And then actually, like a few weeks later, do a free event of some sort. So maybe I could do. I could I guess I could just even do. It's called conversion content breakthrough. I could do the same
Carly Jo Bell: preview event or come up with or do 2 preview events.
Joanna Lindenbaum (she/her): So the conversion content is the one that people have already gotten. Yeah.
Joanna Lindenbaum (she/her): yeah. So okay, you're making my life so easy because we don't have to. You're already coming great, right? So I love this. I love this idea of
Joanna Lindenbaum (she/her): I forget how you put it earlier, but, like you don't have to do the same old content, or you know, whatever it is.
Joanna Lindenbaum (she/her): Just to kind of give you some ideas hopefully, this will be helpful for everyone.
Joanna Lindenbaum (she/her): One thing that is really valuable for people is not just. Here's the content. But let's get it done right? So whether or not you have the the Pdf. Before or not. What if over the course of 5 days
Joanna Lindenbaum (she/her): you were you? The promise was, you're gonna come out of this with 5 different ideas
Joanna Lindenbaum (she/her): for posts or content, or whatever it is, and then each day, maybe, you meet for 20 min or 30 min, you teach a piece of content creation. So they get
Joanna Lindenbaum (she/her): you know they get some learning from you and then you give them an assignment to come up with an idea, whatever it is, and they do it right then on the call with you, and then you get to from there. Hear what people have come up with. Help them make the the ideas even better, so that you get to demonstrate to everyone what incredible coach you are and what they get when they're in this group
Carly Jo Bell: with, Yeah.
Joanna Lindenbaum (she/her): great my brain is buzzing. Yes, I really appreciate it. So II feel like what I'm gonna do this. Thank you so much I feel like what I'm gonna do is
Carly Jo Bell: create this
Carly Jo Bell: create the Pdf, because it I have wanted to. Anyway. I think I am going to charge like
Carly Jo Bell: $9 or something really cheap for it. But by signing up for that, you also get to attend
Carly Jo Bell: like this, maybe like a 5 day, maybe even just like a one day 90 min thing. And I don't know some some sort of like upgraded, but like some sort of actual live workshop, where we'll do it together instead of you just coming up with it on your own. So that feels really exciting. Thank you so much for working through that with me. Yeah, you're welcome. So so just for everybody.
Joanna Lindenbaum (she/her): Carly, th with this idea, Carly is taking the I think she's kind of taking both. So she's pulling a piece out of marketing magnified how to how to create new content effectively and easily, which anyone that wants Martin, you know, to up level. Their marketing is gonna want. But through it. And in case you weren't thinking this, Carly, I'll just add it in there.
Joanna Lindenbaum (she/her): You might want to think about the title, too, and some of the messaging through it. Carly is also kind of gonna share one of the messages. I'm guessing this, but based on what you've said, Carly, which is that you get to do marketing your own way. You don't have to do it in all of the templated things. It doesn't work as well when you do it. In all the templated things.
Joanna Lindenbaum (she/her): This is a this is for people that want to reach deep inside of them and and be a creative force in their marketing and create something that's authentic for that
Joanna Lindenbaum (she/her): right? And I'm assuming every topic that you teach in marketing magnified Carly Joe. There's there's a taste of what I just said, and all of that. That's one of the angles it right? So we're pulling out a piece as well as angling in
Joanna Lindenbaum (she/her): to that bigger program. Yeah, exactly. Yeah. It's funny. You say, that cause literally the topic I had already come up with before even talking about this is something about like, create content that goes deep, or, you know, create content that serves and sells or something along those lines. So, yeah, definitely.
Joanna Lindenbaum (she/her): okay, awesome. Thank you so much. Thank you.
Joanna Lindenbaum (she/her): So
Joanna Lindenbaum (she/her): there's so much more to share today. But I did want to spend just a little extra time on on the topic. Thanks. I feel like if you all have some ideas that you're gonna actually be more willing to keep on going.
Joanna Lindenbaum (she/her): So I want to invite everybody. Maybe you've already started to write down what are Sophia's no myth of perfection. You don't need to nail it, or just in a brainstorming place. What are some
Joanna Lindenbaum (she/her): ideas that you have for your preview? Event for topics?
Joanna Lindenbaum (she/her): What would be a good topic in
Joanna Lindenbaum (she/her): something that's easy to understand. That's pretty easily recognizable as a valuable
Joanna Lindenbaum (she/her): for who your ideal client is
Joanna Lindenbaum (she/her): and what they want to achieve.
Joanna Lindenbaum (she/her): Yeah. And please share in the chat.
Joanna Lindenbaum (she/her): Alright, let's see. So Robin recently did 5 elements of intimacy. Nice.
Joanna Lindenbaum (she/her): Nina, the way of beauty, self care, circle. I love that in in service of clear over clever. If you
Joanna Lindenbaum (she/her): call it the way of beauty you are gonna want a subtitle that speaks to self care, and and maybe to who the ideal right? Who's the ideal person that would want self care through the lens of the way of beauty?
Joanna Lindenbaum (she/her): Margoli asking questions without an agenda? Elevate your curiosity, muscle.
Joanna Lindenbaum (she/her): Why would your people, your ideal client, want this? I love this idea. But
Joanna Lindenbaum (she/her): in the topic or the title, speak to how this is, gonna benefit them right? If it's for for example, if it's for leaders in corporations.
Joanna Lindenbaum (she/her): what is asking questions with curiosity, without an agenda, what is it going to get them.
Joanna Lindenbaum (she/her): Why would they want that?
Joanna Lindenbaum (she/her): I love it? T. And songs a global virtual hangout hour for Bulgarian folk singing lovers.
Joanna Lindenbaum (she/her): Dr. Josie, yours is super clear how and why to switch your pet to a fresh food diet
Joanna Lindenbaum (she/her): stretched, manage stress management at work that works.
Joanna Lindenbaum (she/her): Kalitas gotta be seen. Be visible. Yes.
Joanna Lindenbaum (she/her): alright, Khalida, you want to ask about yours.
Kellita Maloof: I'd love to.
Kellita Maloof: The
Kellita Maloof: I mean. This is the title I've used for a while, and I'm thinking it.
Kellita Maloof: I don't know. I think it. It needs a refreshment
Kellita Maloof: And any title I've come up with is very similar, like the power of being seen, or from the inside out.
Joanna Lindenbaum (she/her): Is it? Has it not been working?
Kellita Maloof: Well.
Kellita Maloof: not enough? Yeah.
Joanna Lindenbaum (she/her): not enough. Okay. So this is great. So for everybody, Khalida's program is burlesque from the inside out. So she she's teaching and training people on burlesque. And then they come out with a show in the end right. Their own.
Kellita Maloof: They do, they do.
Kellita Maloof: But the people who come I think many of them are not coming because burlesque was on their mind or performing was on their mind. It's more people who probably would never have done that. But they're wanting to have this sense of really being themselves. So when I hit the thing that I
Kellita Maloof: that they're wanting. It's too vague, and fruity and floaty. wanting to feel like they actually live in their body and can be seen and felt
Kellita Maloof: by themselves and others. It's still a little. You know what I mean. It's too gui.
Joanna Lindenbaum (she/her): Hmm.
Joanna Lindenbaum (she/her): yeah. So I see how the scene thing is a little more concrete.
Joanna Lindenbaum (she/her): But I think there's some things you're speaking to that
Joanna Lindenbaum (she/her): possibly are, Con, you know. Maybe survey. But so one thing I'm hearing is
Joanna Lindenbaum (she/her): be authentically seen. Yeah, be seen for your your authentic self. Yeah.
Joanna Lindenbaum (she/her): Maybe there's an expression thing there, you know. Express yourself and be seen.
Joanna Lindenbaum (she/her): You know, and you'd want the subtitle to speak a little bit, probably to burlesque
Joanna Lindenbaum (she/her): you know how burlesque can help with that or or not. But II like the, you know.
Joanna Lindenbaum (she/her): Is that helpful to play with
Kellita Maloof: some of those? It is, it tickles me, because express yourself was the very first title that I had 30 years ago.
Kellita Maloof: I mean, before this work even existed. Yeah, so. But I had not thought to go back to that.
Kellita Maloof: There is a thought that I had. I almost whatever
Kellita Maloof: preview workshop I've done, I'm doing the same thing.
Kellita Maloof: I mean really very little different. And I almost wonder about the toothpaste
Kellita Maloof: preview method which is to have virtually the same workshop
Kellita Maloof: with different titles.
Joanna Lindenbaum (she/her): Yeah, if you have the time and space. we can do that and see
Joanna Lindenbaum (she/her): the other thing again is, survey your community right. Give them 3, 4 titles. Which one of these would you attend?
Joanna Lindenbaum (she/her): Go from there.
Joanna Lindenbaum (she/her): Okay, so this was another great example, hopefully for everyone to see how there's this reverse engineering, right? So this was about what's an angle in what is it that Khalida's people really want? What is what is a message for them? Right? That will draw them in?
Joanna Lindenbaum (she/her): Okay, I'm laughing at myself, because when I, when I put together my curriculum for this class, I thought we were, gonna have time for breakout rooms to discuss ideas and brainstorm with each other. But if we do that, then I'm not gonna get to the other things. So
Joanna Lindenbaum (she/her): what I wanna say is, I am here for brainstorming. Shoot me a note for those of you that some of you are not in a that are in advance. 2024. You're not in a program yet, like we don't have a Facebook group, but for those of you that are, you know, brainstorm with each other. Get together
Joanna Lindenbaum (she/her): throw around ideas, look at a couple of different things when I go to. Do, you know, create the title? I come up with 3, 4, 5, 6, 7, right? I'm just kind of first brainstorming and then see where I land.
Joanna Lindenbaum (she/her): Okay, but for now let's move on and let's take a look at
Joanna Lindenbaum (she/her): what are some of the main sections of a preview event. Now
Joanna Lindenbaum (she/her): to what we were talking about earlier, it's gonna look different
Joanna Lindenbaum (she/her): in every preview event based, is it? You know, more of an information thing? Is it more of an experience or a circle? Is it a group discussion? Right? So it will look different. Is it a one time? Thing? Is it over 3 days? Is it 5 short things over a week? Right? So it will always look a little bit different.
Joanna Lindenbaum (she/her): But here, no matter what it is here. Some of the pieces that you wanna include
Joanna Lindenbaum (she/her): the first piece always. And for those of you that have been with me in life changing courses. You know this is the first piece. Also, of any course that you're going to teach
Joanna Lindenbaum (she/her): is welcome and inspiration. Right? So people have come. They've seen you promote
Joanna Lindenbaum (she/her): this free or low-cost event.
Joanna Lindenbaum (she/her): It felt it sparked for them. They decided at the time right that they wanted to come. But guess what by the time they show up
Joanna Lindenbaum (she/her): they probably are not feeling that same sense of excitement and resonance anymore. They feel it enough that they're showing up or listening to the recording afterwards. Right? But first thing you wanna do is reactivate
Joanna Lindenbaum (she/her): and the inspiration. So whatever the the topic is, you want to speak to why it's such an important topic.
Joanna Lindenbaum (she/her): You want to speak to what's possible
Joanna Lindenbaum (she/her): as they explore the topic right? What? What can be achieved? You wanna speak a little bit to what might not be going as well as they would like
Joanna Lindenbaum (she/her): at in that moment, right in relationship to the topic, not to make anyone feel bad ever, ever, ever right, but so that you can help people locate where they are
Joanna Lindenbaum (she/her): so that people can see. Oh, you understand the experience, and also so that you can normalize where they're at.
Joanna Lindenbaum (she/her): Normalization is the I heard Brene Brown once say, this normalization is the opposite of shame.
Joanna Lindenbaum (she/her): shaming right? The less shame that people feel about whatever it is that you're looking at, the more willing they're gonna be to work on it right and to work on it, not out of fear or self hatred or desperation, but from their strength.
Joanna Lindenbaum (she/her): So you wanna spend a few minutes in the beginning for an us, a 60 or 90 min session. It's gonna be just a few, you know. 2, 3, 4 min, 5 min for a 3 day thing. You can take more time, right? If you've got a 3 day preview. But you want to inspire, you want to. Also speak to
Joanna Lindenbaum (she/her): why you're there. Why are you providing this space on this topic? Why is this topic
Joanna Lindenbaum (she/her): important to you? What is your mission? What are your values?
Joanna Lindenbaum (she/her): Right? And throughout all of it you want to be.
Joanna Lindenbaum (she/her): Not so. For example, one of my
Joanna Lindenbaum (she/her): preview courses, you know. Let's take breakthrough questioning.
Joanna Lindenbaum (she/her): I'm not. It's not breakthrough questioning for everybody under the sun.
Joanna Lindenbaum (she/her): It's breakthrough questioning for ethical practitioners who wanna go deep
Joanna Lindenbaum (she/her): and really co-create results with their clients.
Joanna Lindenbaum (she/her): Right? So I'm literally naming who is in front of me. so that they know they're in the right place. They've landed literally in the right room. I am speaking to them. I know that.
Joanna Lindenbaum (she/her): Alright. So that's the first thing you're always going to do in a preview event.
Joanna Lindenbaum (she/her): The second thing
Joanna Lindenbaum (she/her): you want to do in a preview of Oh, and, by the way when you're laying out what's possible and what's not working and what is, give different examples.
Joanna Lindenbaum (she/her): Give different examples.
Joanna Lindenbaum (she/her): The second thing that you want to
Joanna Lindenbaum (she/her): do in the preview event. This is before you get to any of your content. Right? All but this is so important. It's part of setting the container
Joanna Lindenbaum (she/her): is
Joanna Lindenbaum (she/her): you want to speak to? And again, this could be 2 min. This could be 5. But you want to speak to resistance. Right?
Joanna Lindenbaum (she/her): maybe as you go through the 90 min they're gonna come up against their fears, and it's gonna be uncomfortable. Speak to that. Maybe as you go through the 90 min you're gonna be sharing things that are completely different than anything else out there. And it's gonna make them go. But I can't do that.
Joanna Lindenbaum (she/her): You're gonna speak to that beforehand.
Joanna Lindenbaum (she/her): Maybe, as you're doing it as you're moving through the class. It's gonna be. You're gonna go back to some basics
Joanna Lindenbaum (she/her): and people might be. I already know that right. But actually, the basics with more details and nuances is what they need. So you're going to speak to that.
Joanna Lindenbaum (she/her): Okay, you're gonna to speak to the resistance.
Joanna Lindenbaum (she/her): And then I like to what I like to do next. I tell people a little bit what we're gonna take a look at. I might do that right before the resistance rate. So it's today, we're gonna cover this, this, this and this whatever the things are.
Joanna Lindenbaum (she/her): But then, after that, and the resistance
Joanna Lindenbaum (she/her): at some point inside of there.
Joanna Lindenbaum (she/her): I'm going to say. And so towards the end of the call today.
Joanna Lindenbaum (she/her): I'll also share how to go deeper with all of this.
Joanna Lindenbaum (she/her): I know that for some of you these 90 min is gonna be enough, and exactly what you need. But I also know that some of you are gonna wanna
Joanna Lindenbaum (she/her): go deeper, so I'll share with you about life changing courses, or I might. I may or may not name the thing I'll share with you how we can do that together.
Joanna Lindenbaum (she/her): I do this
Joanna Lindenbaum (she/her): mostly. I say that for me.
Joanna Lindenbaum (she/her): and I say it for me, so that when it comes time for me to make my invitation.
Joanna Lindenbaum (she/her): I don't feel weird or slimy, or bait and switch, or right, I'm doing anything manipulative.
Joanna Lindenbaum (she/her): I've already let them. We didn't talk about marketing for a preview event. I've already let them know on the opt in page that I'm going to be talking about a a program to, and then I'm letting them know in the beginning.
Joanna Lindenbaum (she/her): right?
Joanna Lindenbaum (she/her): So I'm mostly doing this for me, so I don't have to feel like a weirdo, or unethical, or whatever it is. When I make the invitation.
Joanna Lindenbaum (she/her): I am also doing it so that it doesn't come as a surprise and be weird.
Joanna Lindenbaum (she/her): But I'm also doing it. So they start to like, get it in their heads. Oh, yeah. And there's there's more like this is just a taste. Right? This is, this is just a next step, but there's actually so much more
Joanna Lindenbaum (she/her): so that by the time II make my invitation. They already know this right? That there's more.
Joanna Lindenbaum (she/her): Okay. So we're doing all of this before we get
Joanna Lindenbaum (she/her): to the the meat of the preview event.
Joanna Lindenbaum (she/her): Let me pause there because I just share a lot in a short period of time.
Joanna Lindenbaum (she/her): What is feeling important?
Joanna Lindenbaum (she/her): What's sparking for you?
Joanna Lindenbaum (she/her): What are you seeing?
Joanna Lindenbaum (she/her): Who wants to share
Joanna Lindenbaum (she/her): Belinda
Linda Yetman: for me, Joanne. I just love the the clarity with the the process.
Linda Yetman: And you sharing, you know, because that's gonna be an awkward piece for me about
Linda Yetman: the offering, the opportunity. So II just am appreciating that the process.
Joanna Lindenbaum (she/her): Yeah, thank you. Yeah. And same with me. It's like. Then it just makes it easier. Let them know ahead of time just makes it easier.
Joanna Lindenbaum (she/her): Nina.
Nina von Feldmann: What's coming up for me is, I'm just since our last call. I just feel like it all clicked into place. And this call today specifically.
Nina von Feldmann: was just well, that's how it's gonna work. And I just remembered. I already do this. I've done this. So you kind of just put all the pieces together with this really easily and so this last part that you just spoke about for me. What that brought up was it just?
I could feel myself disarm
Nina von Feldmann: because it's the way to get them to go deeper.
Nina von Feldmann: And I mean you've said this before, but it just really clicked for me. That's so easy. I don't have to be ashamed, or I don't have to be nervous.
Nina von Feldmann: I'm literally creating this thing for them to want to go deeper. So somehow it's just all making sense. So I just want to celebrate that and say, Thank you.
Joanna Lindenbaum (she/her): Yeah. I'm so glad I can see it in your energy, and how you're sharing. I'm so so happy to hear it. Good
Joanna Lindenbaum (she/her): Vlada.
Vlada Tomova: I wanted to also chime in on that and say that not only there is an opportunity for people, but people can start getting excited about the fact that they can go deeper with it. Because
Vlada Tomova: what if this is like? Oh, my God! This is like what I absolutely needed, what I've been waiting for. And I'm still in is like, it's yeah, totally total excitement.
Joanna Lindenbaum (she/her): I love how you're putting it, Vada, right? Cause it's it's even. It's something I need to remember, too, because we can so often go to these previews of like, Oh, and then I'm gonna ask them to pay me money and like it's gonna making right? Like, it's so it's this terrible thing, right? But really it's like.
Joanna Lindenbaum (she/her): and then here's an a possible opportunity right without attachment. But here it is
Vlada Tomova: totally yes.
Vlada Tomova: guys, I can. Actually, if I can share just one thing. I recently had an exploratory call with
Vlada Tomova: with Jessica. All the way. She's in the other end of the world in New Zealand, and she brought up something that I think for so many people would be so like. Oh, my God! I don't know if this is
Vlada Tomova: so much out there, and
Vlada Tomova: it was so right for me, just resonated so strongly because I couldn't even believe that somebody exists that touch that can guide me through something that she does.
Vlada Tomova: And I'm like, whatever it takes I'm in. So that's it.
Joanna Lindenbaum (she/her): I love it. It's such a great example. Yeah.
Vlada Tomova: Good. Good. Good. Thank you for connecting us.
Joanna Lindenbaum (she/her): Course.
Joanna Lindenbaum (she/her): I always have the best people in all my programs. So it's easy. Okay, so I cannot. II just want to really emphasize.
Joanna Lindenbaum (she/her): Don't jump
Joanna Lindenbaum (she/her): straight into your material for the preview event. Take a little time to set the container so that people know why they're there so that they are inspired so that they know where you're going, so that they know what this is about.
Joanna Lindenbaum (she/her): It will help a lot
Joanna Lindenbaum (she/her): on a shorter preview event. Don't spend too much time on it right? Just the first couple of minutes, but it. It will really help you keep people
Joanna Lindenbaum (she/her): through the session
Joanna Lindenbaum (she/her): from there.
Joanna Lindenbaum (she/her): Then the bulk of the preview event. Whether it is 60 min I can. By the way, I can't do 60 min preview events. You all know I'm very war wordy. The shortest I can do is 90, and also because I like to take people deep, and I want time for my pitch. My call to action. Right? So. But whether it's 90 min
Joanna Lindenbaum (she/her): or it's 3 days, the bulk of the time
Joanna Lindenbaum (she/her): is going to then be spent. The best way, I think, to think about it is. and this number might vary based on how long. The event is but
Joanna Lindenbaum (she/her): 2 or 3
Joanna Lindenbaum (she/her): content pieces or experiences
Joanna Lindenbaum (she/her): that directly relate to the title of the event.
Joanna Lindenbaum (she/her): So you're not gonna try to
Joanna Lindenbaum (she/her): share a million things
Joanna Lindenbaum (she/her): in 90 min almost always, not always.
Joanna Lindenbaum (she/her): almost always
Joanna Lindenbaum (she/her): better, to go deeper than wider
Joanna Lindenbaum (she/her): great.
Joanna Lindenbaum (she/her): And we spoke about this at the beginning of the call. Sometimes we can have this fear of like, oh, my gosh! But I give! If I give them so much on that content piece, then they're gonna be full. They're not gonna want anymore.
Joanna Lindenbaum (she/her): And it's not true
Joanna Lindenbaum (she/her): for for the people that are right for your program, it will. The the more you give the deeper you go, it will make them want more.
Joanna Lindenbaum (she/her): So each of the the 2 or 3, if it's 90 min. The content pieces that you're going to pit
Joanna Lindenbaum (she/her): are going to be obviously directly related to your topic.
Joanna Lindenbaum (she/her): They're gonna be important pieces that are really valuable. right? Not the don't give the little yeah. Things. Give them the meaty things.
Joanna Lindenbaum (she/her): and for each of those 2 or 3 topics
Joanna Lindenbaum (she/her): spend some time helping people see
Joanna Lindenbaum (she/her): what their current
Joanna Lindenbaum (she/her): pitfalls are on that topic.
Joanna Lindenbaum (she/her): and what their current strengths are.
Joanna Lindenbaum (she/her): or potential
Joanna Lindenbaum (she/her): in that topic.
Joanna Lindenbaum (she/her): So
Joanna Lindenbaum (she/her): let me give an example to illustrate this
Joanna Lindenbaum (she/her): in the
Joanna Lindenbaum (she/her): Preview session that I've done on breakthrough questioning
Joanna Lindenbaum (she/her): first to set the container and give the inspiration I talk about why questions are so important.
Joanna Lindenbaum (she/her): Right? I, in coaching. I talk about what happens when you're really masterful
Joanna Lindenbaum (she/her): at crafting
Joanna Lindenbaum (she/her): breakthrough questions.
Joanna Lindenbaum (she/her): I talk about what some of the pitfalls are
Joanna Lindenbaum (she/her): when you have trouble. You haven't yet really worked on crafting questions. Right? So I lay that out in the beginning.
Joanna Lindenbaum (she/her): And then I have a couple of topics
Joanna Lindenbaum (she/her): that I teach.
Joanna Lindenbaum (she/her): So one of the topics that I teach is, and for those of you that have been through sacred depths, you know this is the principle of choice when it comes to crafting questions, and what that is is that
Joanna Lindenbaum (she/her): whenever we are crafting a question to ask a client inherent in that question, we want to remember
Joanna Lindenbaum (she/her): that the client always has a choice
Joanna Lindenbaum (she/her): in their situation.
Joanna Lindenbaum (she/her): It may not be an outer choice, right? Like they can't choose to get a raise, you know, like that's gonna happen right. But they have a choice about how they feel about asking for a raise, or they have a choice about how they're gonna feel if they don't.
Joanna Lindenbaum (she/her): and without getting too deep into things. This is so important, because so often people get stuck, cause they feel like they don't have a choice in a certain situation, and then they can't see possibilities or ways forward. And what can often happen with a practitioner is if they're not checking their own filters if they're not practiced in giving themselves choices and seeing that there, there is always a choice.
Joanna Lindenbaum (she/her): Then the questions that they craft
Joanna Lindenbaum (she/her): aren't going to come from that place that makes sense like vaguely as an idea, just enough for us to look at this as an example.
Joanna Lindenbaum (she/her): Okay, so in
Joanna Lindenbaum (she/her): the preview event.
Joanna Lindenbaum (she/her): I do this when I teach it in sacred depths, too. By the way.
Joanna Lindenbaum (she/her): one of the the first things that I'm gonna do is I teach. This
Joanna Lindenbaum (she/her): is, I'm going to have people take a look at
Joanna Lindenbaum (she/her): how strong their muscle of internal muscle of choice is right, because how strong that internal muscle of choice is going to be so, revealing to people in terms of their ability to ask questions
Joanna Lindenbaum (she/her): from a principle of choice.
Joanna Lindenbaum (she/her): So I'm going to. I'm asking questions that help people see where they're already good at this.
Joanna Lindenbaum (she/her): and also where they have some work to do
Joanna Lindenbaum (she/her): on this.
Joanna Lindenbaum (she/her): From there I might give a couple of tips on how to make your questions come more from the principle of choice, and give many more tips and sacred depths.
Joanna Lindenbaum (she/her): But the the bulk of that topic in the preview event is really what the foundational principle is right. You always want your questions to come from a place of choice.
Joanna Lindenbaum (she/her): and then looking in an inner way
Joanna Lindenbaum (she/her): at how that is showing? How does it show up in your life? Where in your life do you see you have choice. When do you run to? It? Can only be. You know I can only work 9 to 5. I can only write this, that and the other thing. When our times that you have gotten caught in up with that with your clients, etc.,
Joanna Lindenbaum (she/her): because
Joanna Lindenbaum (she/her): this people seeing oh, this is where I'm at with this topic.
Joanna Lindenbaum (she/her): even if they see like. Oh, there are things I have to work on right, which
Joanna Lindenbaum (she/her): probably they will. Just that alone is so valuable, it helps them
Joanna Lindenbaum (she/her): take the temperature of where they're at with it. See why it's so important, and then start to learn some of the principles
Joanna Lindenbaum (she/her): got it.
Joanna Lindenbaum (she/her): Another piece that I hit in the breakthrough questions, preview event is the importance of not only asking yes or no questions right? Those of you that have been through sacred depths. You know. We look at this
Joanna Lindenbaum (she/her): a a lot. Sometimes practitioners get lazy, and they ask a lot of yes or no questions, yes or no. Questions are great for certain moments, like moments of a client is about to make a big decision, or really know what their yes or no is. But for the most part we wanna be asking open ended questions.
Joanna Lindenbaum (she/her): Right? But when I'm teaching this in the preview class, I'm going into
Joanna Lindenbaum (she/her): okay, where I'm asking the people in the call. So how often are you asking? Yes or no questions? What kind of results is that
Joanna Lindenbaum (she/her): yielding for you.
Joanna Lindenbaum (she/her): Why do you think you shy away from open? And you know so we're looking at the the gaps, the pitfalls, and also the potential. What? What would be possible for you
Joanna Lindenbaum (she/her): and your client work if you were to ask more open, ended questions.
Joanna Lindenbaum (she/her): Natalie's asking in the chat. Do you suggest people journal on their strengths. Yes, so I you know my style is I'll ask questions for journaling a lot of the Times, and then people might share in the chat. We might have discussions
Joanna Lindenbaum (she/her): on it as well.
Joanna Lindenbaum (she/her): and give one other example of a piece of content in a preview event.
Joanna Lindenbaum (she/her): In the preview event for the navigating client resistance, technique.
Joanna Lindenbaum (she/her): One of the things I spend a lot of time on, and this will come as no surprise to those of you that know me well, and and how I operate is the practitioners energetics.
Joanna Lindenbaum (she/her): When a client is showing up with resistance, right? So when a client is procrastinating, or coach you told me the wrong thing, or Oh, my gosh! I keep on forgetting to do my homework, or I'm confused to get right whenever it is. The very first thing is, what are the reactions of the practitioner? What is the energy, you know? Are you reacting or responding? What are the beliefs and the energy that you're bringing
Joanna Lindenbaum (she/her): right now, I'm not in the preview event necessarily gonna teach people all the different ways to shift their energetics so that they can be in a really aligned place to meet their clients that are showing up with resistance. I will give some tips on that.
Joanna Lindenbaum (she/her): But where I'm gonna spend a good amount of time
Joanna Lindenbaum (she/her): is having people explore what their current energetics are when clients show up with resistance, or what their biggest fears are, for
Joanna Lindenbaum (she/her): in case people show up with resistance. We're gonna go deep into looking at
Joanna Lindenbaum (she/her): at some of the things that aren't going so well with the energetics. Why, like, where is that coming from? Is it coming from old beliefs? You know all the different things and the fears? So what is that doing?
Joanna Lindenbaum (she/her): It's doing a couple of things.
Joanna Lindenbaum (she/her): Number one. It's demonstrating how important this topic of energetics is, and spending a lot more time than 90 min on. It is
Joanna Lindenbaum (she/her): right.
Joanna Lindenbaum (she/her): Number 2.
Joanna Lindenbaum (she/her): It's a yielding breakthroughs.
Joanna Lindenbaum (she/her): People have so many ahas. When we look at this.
Joanna Lindenbaum (she/her): breakthroughs are number one, just valuable, right? We want to move to transformation. But breakthroughs are valuable.
Joanna Lindenbaum (she/her): It it's providing value for others. They're connecting dots for themselves. They're creating awareness. But then they're also like.
Joanna Lindenbaum (she/her): Oh, my gosh! In just this short amount of time I learned this and this and this about myself from this thing with Joanna. What would happen if we spent, you know, 6 months together. Right? So we want to yield breakthroughs in the content because it's a value.
Joanna Lindenbaum (she/her): and because it demonstrates
Joanna Lindenbaum (she/her): the type of depth that we can take people in also in our longer containers.
Joanna Lindenbaum (she/her): Let me pause on that
Joanna Lindenbaum (she/her): thoughts and questions, and we'll get to some ways to like other tips.
Joanna Lindenbaum (she/her): for when you share your content in in a moment. But let me pause there.
Joanna Lindenbaum (she/her): What's sparking? Yeah, Kelly.
Kelly Lubeck (she/her): it's kind of a specific question related to what my content would be. So you can tell me if it's not appropriate for
Kelly Lubeck (she/her): this moment, but one of the things that that I put in the chat, was thinking about translating the signs of your body. But as you're speaking, I'm wondering if that's actually too big, it's kind of the module in a sense which will be breaking down, broken down into 2 days, and I'm wondering about
Kelly Lubeck (she/her): sorry. I'm wondering if, like
Kelly Lubeck (she/her): following your yes and your no, or learning what your no is in your body would be a more specific thing. Or is that a step like I'm just wondering about scope. If I were to do a 60 to 90 min
Kelly Lubeck (she/her): thing, and if we should, if it's better to kind of pair it back and get really specific, or
Kelly Lubeck (she/her): or but I know you said, it's better to go deep rather than wide, but I'm also aware that, like translating the signs of your body might feel more appealing than just learning your now.
Joanna Lindenbaum (she/her): So I'm curious about your thoughts on. Are you talking about it as an overarching topic for the
Joanna Lindenbaum (she/her): for the class, or is one piece of content?
Kelly Lubeck (she/her): I was thinking about the translating. The signs of your body is the the preview call. But then, like learning your yes or no would be like one of the topics. But then I'm wondering if.
Kelly Lubeck (she/her): like, if they're really going to have a breakthrough, the learning are yes and no
Kelly Lubeck (she/her): could be its own topic. I mean its own broader thing. So I guess I'm just wondering like, is it better to be super specific?
Joanna Lindenbaum (she/her): no, and II you know, and I like the first idea of the translating. So in the setting of the container, you know, in the beginning, before you get to all the content pieces. I'm sharing this with Kelly. Everyone. Just to give examples for all this right? You would really go deep
Joanna Lindenbaum (she/her): into Kelly works specifically with leaders who are burnt out. And they're doing like incredible things for the world. A lot of them are over generous. And you, just feeling burned out from it. Right? So you would first spend a good amount of time
Joanna Lindenbaum (she/her): speaking to that
Joanna Lindenbaum (she/her): right how so often, when we tire ourselves out, and we stop feeling on purpose, or we're still feeling very much on purpose. But we're sacrificing our. So I don't know I'm making some of this up, Kelly right? How so much of that is either not
Joanna Lindenbaum (she/her): noticing the signs that our bodies are giving us or noticing, but because of fears and long held beliefs, not being willing to pay attention to those right. And you are without scaring people or making it like, you know you you are. Gonna say, this is what eventually happens when you go year after year after year after year, of not listening
Joanna Lindenbaum (she/her): to the signs in your body.
Joanna Lindenbaum (she/her): And then, you know, still in the beginning, before you get to content. Of course this is all content. You're gonna speak to, and so often for those of us that are so passionate about our work.
Joanna Lindenbaum (she/her): We end up coming to this belief
Joanna Lindenbaum (she/her): that we can't do our work
Joanna Lindenbaum (she/her): and take care of ourselves and listen to our body. We just we think it's an either, or that we have to choose between
Joanna Lindenbaum (she/her): right? And then you're gonna dispel that myth, but not through.
Joanna Lindenbaum (she/her): And in fact, the more we listen to the signs of our bodies, not only
Joanna Lindenbaum (she/her): to be nourish ourselves, but we make so much better leadership
Joanna Lindenbaum (she/her): decisions. Right? I'm just riffing. But you're gonna you're gonna get deep into that. You might share your own story, all of that.
Joanna Lindenbaum (she/her): Yeah. And then from there you might look at 2 or 3. You're gonna say, now, there's so many things that are involved
Joanna Lindenbaum (she/her): in really learning to trust. Listen and trust to your body signs. It's a practice like anything else. It's not a once and done because we already have all of these old patterns. We have all of these fears, we blah blah blah, you know. So it takes time. But I wanna share with you 2 or 3
Joanna Lindenbaum (she/her): things that are going to be helpful right away. Now, if I were you, Kelly.
Joanna Lindenbaum (she/her): I would start with looking at some beliefs to have the breakthrough
Joanna Lindenbaum (she/her): first, and this is something I wanted to share with everybody, and I'll share it with this example with Kelly. So when I say Kelly should work with beliefs or beliefs that are holding people her people back
Joanna Lindenbaum (she/her): from listening to their body and acting on that right.
Joanna Lindenbaum (she/her): So number one, it gives you an opportunity to do some like deep work
Joanna Lindenbaum (she/her): for people to have a breakthrough on it.
Joanna Lindenbaum (she/her): but it does something else, too. And this is what we wanna one of the things we wanna be doing as we put our preview events together.
Joanna Lindenbaum (she/her): We want to be dispelling the myth
Joanna Lindenbaum (she/her): that hold our people back
Joanna Lindenbaum (she/her): from getting the support that they need in parentheses with us. Right if that's what's aligned.
Joanna Lindenbaum (she/her): So one of the barriers to Kelly's ideal client to signing up for her program is that they don't
Joanna Lindenbaum (she/her): actually believe that they can truly listen to their body and still serve everybody that they're gonna serve and still accomplish everything that they want to accomplish.
Joanna Lindenbaum (she/her): So this is all like a nice idea, nice enough for them to come to the call.
Joanna Lindenbaum (she/her): but until they believe that they would be willing to do something different, that it is truly worth their while.
Joanna Lindenbaum (she/her): they're not going to invest a couple $1,000 in Kelly's program.
Joanna Lindenbaum (she/her): So it is both of service to Kelly's marketing, as well as of deep value and service to everybody on that call
Joanna Lindenbaum (she/her): to start to loosen Ops and limiting beliefs around that
Kelly Lubeck (she/her): II just kind of, went on a tangent. But maybe not so much does that land, Kelly? So much that is so helpful. And wow! You ripped really well as always.
Joanna Lindenbaum (she/her): And then oh, just to extend it, for you know for everybody. So if Kelly were to go into knowing your yes, and knowing your No, Kelly, you're not. Gonna probably you're not gonna give every single little less detail and nuance, and how to know the difference between your yes and your no.
Joanna Lindenbaum (she/her): You're gonna spend some time
Joanna Lindenbaum (she/her): talking to the importance of knowing your yes and your no. You're gonna speak to what happens when you don't know your yes and your no, you're gonna speak to what happens when you do know your yes and your no. You're gonna have people assess like, how often do I actually know what? My, yes, and my, no is right. You're you're gonna and then you're gonna give them a couple of next pieces to determine
Joanna Lindenbaum (she/her): that
Joanna Lindenbaum (she/her): you might also gonna ask them, what is a situation in your life or work right now that, knowing your yes or no would make all of the difference
Joanna Lindenbaum (she/her): right? You might ask, what difference would it make? What would be different in your life, in your work, in this situation, if you knew your yes or no.
Hmm!
Joanna Lindenbaum (she/her): So that people
Joanna Lindenbaum (she/her): get invested in really mastering
Joanna Lindenbaum (she/her): this skill
Joanna Lindenbaum (she/her): of knowing your yes and your no.
Kelly Lubeck (she/her): So so join that just a clarifying question you're saying like, this piece, too, sounds very much like a mindset piece and prioritization piece, would you, in terms of giving them a somatic experience of going in like? Would you recommend still doing that like having them identify their Yes and no and no in their body. But you're saying, first, do the mindset pieces both around the importance of listening to the body and the importance of the Yes and no.
Joanna Lindenbaum (she/her): and you can give them a somatic experience as well. Absolutely
Kelly Lubeck (she/her): okay. Great. Thank you.
Joanna Lindenbaum (she/her): I'm gonna take one queue for now and then I'm gonna do a little bit more cause I'm aware of time, and then I'll open up for more queues, and I'll also hang out for a bit.
Joanna Lindenbaum (she/her): you know I can hang out past 4. And also I'm still going to see almost all of you. So you know, we don't have to end the questions here, either.
Joanna Lindenbaum (she/her): Sharon.
Sharron: Mine's less of a question and more of a a comment around.
Sharron: I think the thing for me that draws me in is the experiential part, and feeling like I've gone away with something, even if it's not part of the the content.
Sharron: because you might not know what I've gone away with.
Sharron: I really like that. But the other thing that's really striking me at this moment
Sharron: is.
Sharron: and I'm patting myself on the back for this. I've only done a couple of sales calls. I'm quite new to all this. I do this in my sales pool. I make sure that in the sales pool, or the discovery call whatever you're calling it.
Sharron: that the person goes away with something, and and I can see that light up in their eyes.
Sharron: and that one to one of like, you're giving me something, and I don't have to pay. No, you don't. This is what you're gonna get. This is what we're gonna end. So that there's a real light bulb for me. This, I think, yeah, good. I'm so glad you're mentioning that absolutely in these preview calls in our sales calls
Joanna Lindenbaum (she/her): that one of the aims is, I want people to walk away with a new breakthrough or a new awareness about themselves or the world, or the topic
Joanna Lindenbaum (she/her): at hand. Right? If that happens, whether or not they buy. I know that I've provided a value in this experience.
Joanna Lindenbaum (she/her): So Michelle is asking would working with beliefs in the second section of working.
Joanna Lindenbaum (she/her): It can just show up in the content, Michelle. That's where I would usually put it. Robin, the myths depend on what you're offering and who your ideal
Joanna Lindenbaum (she/her): clients are. and we can brainstorm on that, too.
Joanna Lindenbaum (she/her): Okay, so after the content.
Joanna Lindenbaum (she/her): you still have one last piece, which is the invitation, right? The call to action. we're not gonna go into the call to action today we have a a call, a separate call on March thirteenth for that, because I wasn't gonna be stuff. Just the 2 h weren't gonna hold it.
Joanna Lindenbaum (she/her): But just a couple of things about the call to action. Right now we'll get into more details on March thirteenth number one. Don't skip
Joanna Lindenbaum (she/her): on the invitation.
Joanna Lindenbaum (she/her): So
Joanna Lindenbaum (she/her): I have in the past done the call to action in 2 min. either because I've run out of time because I am wordy
Joanna Lindenbaum (she/her): or because I've all of a sudden gotten scared and thought, nobody wants to hear what I have to sell. And so I'm gonna just say it quick. Let me tell you, it never works out. Well, okay, it just doesn't work out well.
Joanna Lindenbaum (she/her): in a 90 min. Call you wanna give yourself 10
Joanna Lindenbaum (she/her): to 12 min
Joanna Lindenbaum (she/her): to really share
Joanna Lindenbaum (she/her): in a longer like. When I do 3 days I give myself 45 min or so.
Joanna Lindenbaum (she/her): I have learnt through the years, for the longer calls to action that before I go into them, like for the 45 min, or usually more, like 30 in QA. But regardless, I will say to people I'm about to share more about sacred depth. Whatever it is. If you wanna hang on and hear about it, I would love for you to stay.
Joanna Lindenbaum (she/her): If it's not for you, or you don't feel like, you know, learning more about it. We'll be back tomorrow. I love you, you know you can go
Joanna Lindenbaum (she/her): again. Another just opportunity for me to not feel like I have to hide or hold myself back, because I'm holding people hostage to listen to an invitation. I know that everybody that is staying in the room, or people that want to. He genuinely want to hear. I mean some people. I wanna hear how I'm gonna make the call to action right? But for the most part they wanna they wanna learn more. And so I can go full out and be myself and share everything
Joanna Lindenbaum (she/her): that I want to share on it.
Joanna Lindenbaum (she/her): I used to make the mistake in the calls to action, of
Joanna Lindenbaum (she/her): talking about every little last detail of the program. We're going to do this. And then we're going to do this. And then we're going to do this
Joanna Lindenbaum (she/her): and it worked somewhat. But people they can't take in all of those details in that way. So, as a general rule.
Joanna Lindenbaum (she/her): what I do is I spend the bulk of the time talking about what's possible
Joanna Lindenbaum (she/her): in the program.
Joanna Lindenbaum (she/her): Why, it's important for the people that are listening to me right to reach their goals, how it, how it's different.
Joanna Lindenbaum (she/her): the values in the program. Right? So again, it's inspiration. It's more of that inspiration like what is possible. Why is this important?
Joanna Lindenbaum (she/her): How is this different.
Joanna Lindenbaum (she/her): And then I do spend some time. But now not a lot on. Okay. So how are we going to do this together? And I might share like for sacred depths. I can't share all of the topics. There's so many, right? I'm going to share some of the topics. Why, they're important.
Joanna Lindenbaum (she/her): Maybe a little bit how the program works a little bit about the format. Not all the pieces, General.
Joanna Lindenbaum (she/her): and then
Joanna Lindenbaum (she/her): I'm going to share most of the time going to share the price.
Joanna Lindenbaum (she/her): And then I'm gonna share with people what the next step is. Sometimes the next step is, go sign up. If it's a $495 program. I'm usually gonna give them a a sales page, click and buy
Joanna Lindenbaum (she/her): if it's a couple $1,000 some people will click and buy. But I'm going to offer. And a next step is, let's have a phone conversation or talk to somebody on my teeth. Great!
Joanna Lindenbaum (she/her): We'll get into all of the details
Joanna Lindenbaum (she/her): more next month. But just so, you kind of have that.
Joanna Lindenbaum (she/her): Always have. People after that don't end on that. Ask people about their takeaways have time for QA. Even if you're already. If you're about to go over time.
Joanna Lindenbaum (she/her): because people may want to ask questions about the program or the offering the one on one work right, whatever it is, so don't ever make a pitch and then just hop off
Joanna Lindenbaum (she/her): the zoom. Have space
Joanna Lindenbaum (she/her): for people to share takeaways to ask questions.
Joanna Lindenbaum (she/her): So that's the that's the general overarching the things that you want to hit Kalita. We'll send it. I don't remember when on March thirteenth it is. But we'll we'll send it out.
Joanna Lindenbaum (she/her): Vesica's asking, do you give the price? So
Joanna Lindenbaum (she/her): for programs I will always give for group programs. I'll always give the price
Joanna Lindenbaum (she/her): for one on one haven't done it in a long time. I'll usually give the range because I have more than it's not like. There's just this one way of working privately with me.
Joanna Lindenbaum (she/her): So I will give a range. Just so people
Joanna Lindenbaum (she/her): know the ballpark. If it's even possible for them. Also, I personally hate it. When people don't tell me about something costs, and like II might have taken the next step, but because I have no idea I don't even feel I don't know. I don't feel into I whatever it is. So I like to share.
Joanna Lindenbaum (she/her): you know at least a range on that.
Joanna Lindenbaum (she/her): Okay, so much more than I wanna share. But let me
Joanna Lindenbaum (she/her): let me say a couple of things
Joanna Lindenbaum (she/her): exceeding
Joanna Lindenbaum (she/her): so I am, and and many of you have seen me do this. I try not to overdo it. but I try to consistently seed.
Joanna Lindenbaum (she/her): So
Joanna Lindenbaum (she/her): what that means is as an example. in sacred depths. There are 12 different principles
Joanna Lindenbaum (she/her): of breakthrough coaching, a breakthrough. Questioning that we look at. We obviously don't have time today to look at all 12 of those principles, and to practice them like we practice them in sacred depths, and to really have the time to master them. But I am gonna share with you 2 or 3 of my most favorite right now, so that you can get going on them right away.
Joanna Lindenbaum (she/her): Right? So I am
Joanna Lindenbaum (she/her): letting people throughout know that there is more in sacred depth.
Joanna Lindenbaum (she/her): Right? So that's that's one example.
Joanna Lindenbaum (she/her): another example. Maybe I am gonna do some coaching with someone
Joanna Lindenbaum (she/her): on a preview call.
Joanna Lindenbaum (she/her): and maybe we'll do the befriend your fear process as an example.
Joanna Lindenbaum (she/her): Now, I'm all in with practitioners who want to learn how to like. Do these processes right? So after I lead the person through, because they had a block with something, or whatever it is.
Joanna Lindenbaum (she/her): I'll say, you know, of course, in sacred depths we break down that entire, the find, your fear process that we just did so that you learn all of the nuances, and exactly how to lead it right with your clients.
Joanna Lindenbaum (she/her): But for now, and it takes time to teach it right. I can't just teach it very quickly. For now, what are you? What are you taking away
Joanna Lindenbaum (she/her): from that? Right? So so it's I'm just. I'm not doing it every 2 min, but like in a 90 min. Call 2, 3 times throughout I am mentioning
Joanna Lindenbaum (she/her): this other thing right? Another way of seating is through client stories.
Joanna Lindenbaum (she/her): As soon as when I was working. Let's say you're teaching about
Joanna Lindenbaum (she/her): you know, going deeper with fears of visibility. Right? Let's say I'm teaching on that, and we're doing whatever I might say. Now, when I worked with my client Jennifer, on her fear of visibility, she started. She wouldn't even post anything online at all, she was so scared. But after, you know, over the course of 2 months, when we applied all of those pieces I just shared with all of you.
Joanna Lindenbaum (she/her): She got to a place where she loved to post online. Yeah, she got scared every now and again. It wasn't perfect, but she started posting consistently, and so much of it was because of blah blah blah. I might mention one of the things that I taught.
Joanna Lindenbaum (she/her): So I'm I'm doing some seating
Joanna Lindenbaum (she/her): in with the client stories. I'm giving some social proof.
Joanna Lindenbaum (she/her): I might use
Joanna Lindenbaum (she/her): phrases like.
Joanna Lindenbaum (she/her): you know, when we work together. I you know I hold your hand, and I take you step by step through giving people an opportunity to start to imagine what it's like
Joanna Lindenbaum (she/her): to get the deeper support.
Joanna Lindenbaum (she/her): So you want to think about where some light places where you can see
Joanna Lindenbaum (she/her): without being obnoxious about it, you know, just like overseeding and and doing it a lot.
Joanna Lindenbaum (she/her): You wanna include
Joanna Lindenbaum (she/her): a client story or 2.
Joanna Lindenbaum (she/her): I always
Joanna Lindenbaum (she/her): some of you here.
Joanna Lindenbaum (she/her): know this because I've asked you to do it. And I so appreciate you to have a client come and give a testimonial at a preview. It I it is so hard for me.
Joanna Lindenbaum (she/her): I am good, Jake up. I'm gonna ask someone to come, live and give me a testimonial like, how rude is that? And then I'm gonna have people, you know, but it's it is so helpful for everybody. The the people that come to the preview call, appreciate hearing words from someone that has been through it. And then almost always, the person that shares, feels really good to like.
Joanna Lindenbaum (she/her): Be chosen, then to be a success story, and to speak to a group and share of themselves. Right? So
Joanna Lindenbaum (she/her): you might want to think about that
Joanna Lindenbaum (she/her): for those of you, and if you've been through sacred depths, or you've been through advanced, or you know, if you're here, you are good at what you do.
Joanna Lindenbaum (she/her): You know how to go. D.
Joanna Lindenbaum (she/her): I highly recommend doing one or 2 demos of coaching, asking for shares.
Joanna Lindenbaum (she/her): showing people how you respond, how you coach. You know all of that.
Joanna Lindenbaum (she/her): number one, because it just gives value to everybody in the room. Right? But number 2, because you get to show off your stuff
Joanna Lindenbaum (she/her): and show what it's like when people are are in a group with you and how you interact
Joanna Lindenbaum (she/her): with them.
Joanna Lindenbaum (she/her): So ask for share. See? If you can. You know, coach
Joanna Lindenbaum (she/her): go deeper and coach a person or 2.
Joanna Lindenbaum (she/her): Okay. I guess I'm gonna have to stop because it's 4 min to 4 like I said, I won't spend 3 days at least on this. Maybe one day
Joanna Lindenbaum (she/her): we will, but for now we'll have time for questions in a second. But I'd love first for everybody to write down. What are you taking from this call today?
Joanna Lindenbaum (she/her): Maybe you've got lots of like ideas and details in this and that, and then beyond that, what are what are you
Joanna Lindenbaum (she/her): taking for yourself? And I'd love
Joanna Lindenbaum (she/her): for you to share it in the chat. or to raise your hand and share it.
Joanna Lindenbaum (she/her): and I'll also take
Joanna Lindenbaum (she/her): queues like I said. I can hang on a couple of minutes past 4
Joanna Lindenbaum (she/her): families.
Annelise Pesa: I have observed how gracefully you do this in many occasions, and just hear this in a structured way, has been incredible.
Joanna Lindenbaum (she/her): I'm so glad I'm so so glad I can feel just from your energy. You're you're you're ready. You're gonna do it. You're ready to to do one
Annelise Pesa: because III already know how you do it, but just like hearing it and putting in a in a frame and sort of like reiterating, You know.
Annelise Pesa: And so III had the pleasure to and the the lack to observe you. Many occasion. I remember the first after transformational coaching, you know, and I was completely blown away, and it was 3 days, and I just couldn't believe that it was a really local stick it and I just and I had no intention of signing up, but I just could not not sign up at the end of it.
Joanna Lindenbaum (she/her): So it's just yeah. Thank you again. That's such a great another piece of evidence, for don't be scared to give a ton of value. People are like, Oh, my gosh! This was free, or I paid $47. And I'm getting this much. What am I can't even save of what I might get if I signed up for the bigger thing like yes, right? So we don't ever have to be scared of giving too much.
Annelise Pesa: Now, Joanna, II have my children pulling my hair a very, very quick question.
Annelise Pesa: For a retreat like sort of like like a live retreat.
Annelise Pesa: Is there any difference?
Joanna Lindenbaum (she/her): No, really the same principles apply
Joanna Lindenbaum (she/her): the same, you know it'll if it's a longer retreat, it'll be longer, there might be more content. But all of the same principles apply.
Annelise Pesa: and if this retreat has elements of
Annelise Pesa: you know, sort of like he's he's in a beautiful location where there is like some sort of like sensory experience, like wine tasting, or like, you know, some discovering sacred places and stuff like that. You incorporate that in in it. Yeah, absolutely. It
Joanna Lindenbaum (she/her): demonstrate
Joanna Lindenbaum (she/her): lightly. It doesn't have to be heavy handed, but demonstrate how the wine tasting
Joanna Lindenbaum (she/her): is gonna help people with what they really want and why they're coming to the retreat. So if that's about networking and meeting other professionals. That's enough of a connection, if that's about
Joanna Lindenbaum (she/her): learning how to slow down and take in the moment right? And that's part of the end thing. But
Joanna Lindenbaum (she/her): I wouldn't just have Random. You get this. You get this. II would have a little bit of like connective tissue in there.
Annelise Pesa: Thank you
Kellita Maloof: do. Wanna just have to say that's exact term that I used in the fate.
Kellita Maloof: I don't. Maybe you said it before. I don't know but connective tissue.
Joanna Lindenbaum (she/her): Dana.
Dana Garced: So, as you know, it takes me a long time to process things, and I'm having a lot of takeaways. I have a question but what I'm seeing so far that I just wanna speak into is cause I've done a lot of preview events. And I always feel like my biggest struggle is
Dana Garced: the conversion like getting people to sign up, and then I'm always left questioning like, Oh, well, what didn't work, you know, like
Dana Garced: And so as you're speaking through, I'm starting to maybe get little things pop up. I think sometimes I put so much emphasis on the content piece
Dana Garced: and like the welcome, like the the opening, the container, you know, like showing them who they are. I think I spend like a lot of time there. The content piece. Like, I think.
Dana Garced: yeah, like, I give a lot a lot a lot, and I'm not even saying value, but like a lot of stuff.
Dana Garced: And then I always felt like, Oh, maybe I didn't create enough gap cause everyone's like, Oh, this was great! I'm feeling inspired. But then it's like, Oh, the next. The next step doesn't happen enough that I'm thinking it's like a valuable for me, like a good piece of my business. But then I'm realizing, too, like the invitation. I do think like I've gotten better about not like
Dana Garced: totally skipping it or rushing it like sometimes I'll be like, Okay, so if you want to do the program like, Hop on a discovery session. Let's talk. But I'm like, Okay, I see how I can definitely like.
Dana Garced: just
Dana Garced: probably this is a big piece that is missing for me, and then even the seating I'm like, Oh, my gosh! I can see, even when I'm teaching the content like I'm such a teacher, mind. So it's like so much info
Dana Garced: and so so there's a couple client content, I mean the client stories, and
Dana Garced: there's a couple of things in here. So number one clear, you know the clear like, spend more time on the call to action.
Joanna Lindenbaum (she/her): The seating with the stories so important. But the other thing I'm hearing Dana, when I say like, Give give a lot.
Joanna Lindenbaum (she/her): I don't necessarily mean give a ton of content because we don't
Joanna Lindenbaum (she/her): want to give a ton of content. Even in our programs.
Joanna Lindenbaum (she/her): We don't want to give a lot of content in a short period of time, because it doesn't do anything
Joanna Lindenbaum (she/her): right. And most people can get content online. Honestly, we we wanna create an experience. So that's why I'm saying.
Joanna Lindenbaum (she/her): go deep versus wide. My guess from what you're saying is, I would take out a good percentage of that content.
Joanna Lindenbaum (she/her): but have more processing, have more experiencing, have have more people go
Joanna Lindenbaum (she/her): with it.
Dana Garced: Yeah, yeah, even like cause I tend. I sometimes do the like framework thing like, give the overarching of the program and do a little of each module, or just so they see the framework.
Dana Garced: But even the way you broke that down it's like I'm not teaching each of the steps which I tend to try to do quickly. It's like no help them see the gap for themselves, and where they're struggling with it, and, you know, get them excited about what's possible. They could master that like. So that's the the tweak I'm taking. So I'm gonna process this and kind of maybe share in our group some different topics. But the other question I had
Dana Garced: cause I am starting to think
Dana Garced: I mean, I know you do some deeper like 3 day events. I don't necessarily sense. I'm gonna do that. But what I was kind of sensing was, and maybe this is totally different. But I was. I was sensing that I wanted to do, and I don't even wanna use the word challenge, but almost like
Dana Garced: there's like maybe 3 prep. Steps that I think people need before they like come into my program. But instead of doing it in 1 90 min call, which I've tried to do. I thought it might be nice to be able to spread it out over a week, but then, I'm thinking, like I was thinking to do it in the challenge format, meaning email, maybe a short video. But I don't know if if what cause I feel like what you do is more. Each of them is live.
Joanna Lindenbaum (she/her): So it's like, yeah. So you know it. It depends. I always say, like one is better than the other. But
Joanna Lindenbaum (she/her): I yes, I do wanna say, speak, videos, absolutely. And I've things where it's they get an email every day. But I always like to have at least one live component. And it's for all of the things that we've been talking. So people can really get to know me. So I can interact with them. So I can demonstrate the coaching and the depth.
Joanna Lindenbaum (she/her): For all of those reasons, also.
Joanna Lindenbaum (she/her): while it's hard for someone to make time to show up. Live
Joanna Lindenbaum (she/her): if they do, you have captured so much more of their attention and heart and soul.
Joanna Lindenbaum (she/her): Then if they're maybe watching a video or not.
Joanna Lindenbaum (she/her): so maybe if it's if you send out 3 videos. Maybe either it starts with or culminates with a live. It doesn't have to. If you'd want to do live all the time, you know, for all the the meetings
Joanna Lindenbaum (she/her): do one. So in the past where I've done I've done like a 5 day assessment of your coaching or
Joanna Lindenbaum (she/her): not a challenge. I can't remember the different things I've done, but they've all culminated in a live 90 min thing.
Dana Garced: Yeah, definitely would culminate. I've see I've never done one of yours like that. So I've never even seen you do that, I don't I? So when you culminate it at the end, is it like the final piece is live, or is it
Dana Garced: like in my mind? I was like
Dana Garced: the culmination would be, I don't know. Like like putting it all together, or like, yeah, asking the questions and going deeper. So it's its own topic. People are. Gonna say, it is worth my time. This is the best part of the whole thing, and it is worth my time to show up for this. Okay, my wheels are turning. I have to
Joanna Lindenbaum (she/her): cause mine's coming up like like a few in like less than a month. So I'm like, yeah, the other thing I just say quick about challenges. So
Joanna Lindenbaum (she/her): challenges can be compelling. And people can get really excited about them.
Joanna Lindenbaum (she/her): But the flip side of challenges is if they don't see any kind of result. By the second ish day they're gonna lose interest. So if you're gonna do a challenge.
Joanna Lindenbaum (she/her): have it be such easy things that people can get wins from the start. or or else you're gonna lose them
Joanna Lindenbaum (she/her): with it.
Dana Garced: Cool. Thank you. You're welcome.
Joanna Lindenbaum (she/her): And Vlada and Sylvia, I'm gonna get your cues. I can hang on a bit.
Joanna Lindenbaum (she/her): Vlada.
Vlada Tomova: Sorry hard to mute on phone. Actually, I have more of a comment rather than a question. And it's about the amount of content you give
Vlada Tomova: during
Vlada Tomova: a preview event versus how much happens after during a program, I actually have to say, Jana, that you have like such an amazing balance between both.
Vlada Tomova: You are very generous during preview events, and you also are just like tremendously generous coach
during and very well recognized, and everything is like it's all around such
Vlada Tomova: such an incredible investment
Vlada Tomova: that just keeps giving for a long time after
Vlada Tomova: I have to say that I've been in more than one
Vlada Tomova: programs where it's not just my opinion, but also the opinion of several others that I've connected with and through incredible preview long events. Sometimes they have been. I don't know if this is like a new style that some Guru teaches and people have decided to take on. I mean great, great guidance. I've gotten incredible. And not only me
Vlada Tomova: like people that I've connected through the those communities, we would get this incredible value upfront for 2 or 3 weeks, and then during that time you're being invited into a longer programs. And
Vlada Tomova: in 3 of those that have been. we've got an incredible value up front.
Vlada Tomova: And then you're saying like, Wow, imagine what it would be like after.
Vlada Tomova: And then
Vlada Tomova: it's okay. But it's like you've gotten 93% of everything you're going to get
Vlada Tomova: at the front.
Vlada Tomova: And then you're basically hanging on a very thin parachute
Vlada Tomova: thereafter.
Joanna Lindenbaum (she/her): Yeah, I mean, it's it's unfortunate it's unfortunate. And what I'll just say, like for everybody is learning is that
Joanna Lindenbaum (she/her): there's a difference, because we want to think about this in our programming and our one on ones like, yes, we can give content up front and content is great. But there's a difference between content
Joanna Lindenbaum (she/her): and then
Joanna Lindenbaum (she/her): having a container for a client to put that content to use
Vlada Tomova: and to embody it
Joanna Lindenbaum (she/her): anyway. So all the content. And this is something we want to share when we're making the pitch is like, I've given you a lot of content right like you are like you did. And but there's a difference between that
Joanna Lindenbaum (she/her): and then learning how to use it. having structures of accountability having support along the way to apply it
Joanna Lindenbaum (she/her): exactly to your needs. Alright. So we just always want to think about this, for our work in general is that
Joanna Lindenbaum (she/her): our work is actually, I mean, we all have great ideas. Yes, I don't want to knock anybody's content or thought leadership.
Joanna Lindenbaum (she/her): but it's really, how are we supporting our clients to use that content and thought leadership that makes the difference and results for people
Vlada Tomova: absolutely. And I think for those people who have a very established structure, or that they know that that's one of their strengths. Being very organized, methodical, they can speak about. I think that this would be great in terms of marketing, like letting their potential
Vlada Tomova: clients know that I have. Do we have this established straw, or I? This is one of my strengths.
Vlada Tomova: Absolutely. Okay. Thank you.
Joanna Lindenbaum (she/her): Sylvia.
Sylvia Barone: Hi, thank you, Joanna, amazing, amazing, amazing. Today I've got notes and notes. So my question is, somebody brought up retreats at the very end, and that's why I raised my hand because I do have a retreat that I'm going to be doing in June, and I'm getting ready to do my sales page and put it up.
Sylvia Barone: and I hadn't thought about doing a preview event
Sylvia Barone: for the retreat. But is that when she asked, Is were you saying? Yes, you could do a preview event where it's geared towards the retreat.
Joanna Lindenbaum (she/her): Oh, I don't think that's what she was asking, but that's a great question. So yes, you can. I mean, depending on the price point. Right? So
Joanna Lindenbaum (she/her): in general.
Joanna Lindenbaum (she/her): the more expensive something is, you're gonna wanna
Joanna Lindenbaum (she/her): probably unless you're just filling it with a small, intimate group of people. And you're gonna make. No, it's like it's like 10 people about 3,400 for a 4 day
Sylvia Barone: stay includes hotels. It includes the stay in the food.
Joanna Lindenbaum (she/her): Okay? And you want to fill it with 10 people. And it's $3,400.
Joanna Lindenbaum (she/her): How many, if you were to do individual outreach on this for people that you know personally that you think oh, my gosh! They would be perfect fit, and may want to do this. How many people would you have to individually outreach to?
Sylvia Barone: That would do it? Probably about 4 or maybe 5.
Joanna Lindenbaum (she/her): Okay, so with those numbers, I would recommend a preview event. So does it make sense. Why, I was asking that like, if you were to say there's 30 people I could reach out to it. So then we do math. Maybe 15 of those would get on the phone with you, and then you could convert right 8 to 10 of those, then don't take the effort to do a a preview event, but if it's like 4 or 5, and you still have spots to fill
Joanna Lindenbaum (she/her): a $3,400 event
Joanna Lindenbaum (she/her): you could sell without a preview event. But if you're gonna travel, if people are gonna trust you enough to leave their homes and travel and get there and make that time in their schedule. You might wanna give them a taste of you and what this is about. First, I would do a 60 or 90 min
Sylvia Barone: on it. Okay, okay, so pull one of the main things that I'm wanting to accomplish or what they're going to get from the event from the retreat and then pull one of those or 2 of them and do the preview event focused on those things. What is the retreat about? It's about. Get going back and discovering your authentic self and getting clarity and focus so that you can move forward with ease and joy
Joanna Lindenbaum (she/her): beautiful? And when you say, Move forward, is it in a particular area of their lives, in their relationships and their relationship to themselves?
Sylvia Barone: First and foremost, and then their relationships like immediate relationships.
Sylvia Barone: Okay? And is this for a particular type of person? It's for people that are in like midlife, like 45 to 65 kind of going through some of those, either new empty nest or just retired. And those kind of transitions.
Joanna Lindenbaum (she/her): Okay, okay, great. So I'm I'm usually bad at, like nailing on the spot something. But I would do a preview. That's that's something like
Joanna Lindenbaum (she/her): this, isn't it? Okay? But just like having having the best relationships in your life
Joanna Lindenbaum (she/her): starting in mid life. That's not it, right. But do you see, like where I'm going with that or 3 keys to having phenomenal
Joanna Lindenbaum (she/her): relationship. If we're going to go, the relationship to having phenomenal relationships after you turn 40 because it's it's
Joanna Lindenbaum (she/her): that's just one idea you don't have to do that. You see why I'm going in that direction. It's it's like a very clear I'm in midlife.
Joanna Lindenbaum (she/her): And II want, you know, deeper friendships. I want deeper relationships.
Joanna Lindenbaum (she/her): Everybody says it's so much easier to make friends with your when you're younger, you know, when you're older, your relationships are what they are, you know whatever. So something that
Joanna Lindenbaum (she/her): hooks at that myth.
Joanna Lindenbaum (she/her): I don't know. That might not. But I'm just giving it as an example of one like one possible way. Yeah, I really like that, because
Sylvia Barone: for cause, a big part of it being a human design specialist is getting to that authentic self, and that who they really are. And I really feel like if they get to. If they reconnect with who they authentically are, then it's gonna be easier for them. It's easier for a person to create and find those new friendships and deepen their relationships. And so finding friendships is even better when you really know who you are authentically, and come back
home to that, because then you're clicking with the right people.
Joanna Lindenbaum (she/her): Beautiful. Hello! So oh, my gosh, this was so okay, great. So I'm excited now. Thank you so much, Joanna
Joanna Lindenbaum (she/her): Jessica. Thanks for putting your question again in the chat. I saw it in the corner of my eye before, and then I forgot about it. So when you do one on one preview calls, how do you choose your topic
Joanna Lindenbaum (she/her): so same as with groups. So you know, for your privates ideally, you have, you know, what I would call your brilliant space system, or certain topics that you often it's going to be tailored for each individual private client. But things that you know, your individual clients generally all need to work on
Joanna Lindenbaum (she/her): to get to the results that they want right. So, for example, for my privates. always, one topic is befriending your visibility fears befriending your fears
Joanna Lindenbaum (she/her): in general. So that might be a that is the topic that I pulled out for that be visible ritual that I used to do. So you're gonna reverse engineer from one on one. The same way you would reverse engineer from a group program.
Joanna Lindenbaum (she/her): Let me know if
Joanna Lindenbaum (she/her): Vesica, if that helps
Joanna Lindenbaum (she/her): Elijah, had a preview event for your retreat. And it was great. Yeah.
Joanna Lindenbaum (she/her): alright, everyone. So I want to remind you, I'm here. I want to support and help you in all the ways.
Joanna Lindenbaum (she/her): Let me know what you need as you move forward. And, Kelly, yes, people get confused. So one Cta. Alright! Lots of love.